Director Of Marketing

SUMMARY:

Responsible for managing an effective casino marketing, entertainment and player development program at Primm Valley Resorts. Conceptualizes and implements a viable marketing program geared towards generating repeat high-end play with existing customers and establish/retain new premium customers.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Works closely with both property and corporate Marketing personnel to develop the Casino Events Calendar, A-Play and Retail promotions
• Develops promotions to improve trip frequency, increase new player enrollments and casino revenues
• Develop the annual marketing budget and monitor and analyze department expenses monthly
• Create mailing, emailing, and telemarketing lists using customer database
• Use in-house player tracking system to analyze data and formulate strategic plans based on this data
• Negotiate media buys and advertising placement
• Leverage advertising dollar to maximize value. Identify marketing opportunities and promotions that will support the property's marketing plan.
• Establish contacts and relationships with both local and out of market media representatives
• Identify digital advertising opportunities to maximize property exposure
• Responsible for gaming floor/arena operations of all music and entertainment on property
• Ensures that the operations team has the necessary training, tools, and resources to accomplish their goals and fulfill their on floor responsibilities i.e. promotion and players club information to liaison with guests
• Develops and maintains all departmental budgets. Responsible for all departmental P & L performances metrics
• Providing leadership, management, and direction for the Casino Marketing teams.
• Develop, cultivate and grow the casino database by interacting with customers, developing player relationships by actively engaging in one on one player marketing

SUPERVISORY RESPONSIBILITIES:

Manage all Marketing employees and managers.

Hires, discipline, coach and term.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

All Employees must be knowledgeable to all Company policies and procedures, including fire and safety regulations.

• Outstanding interpersonal and communication skills
• Ability to multi-task and prioritize work demands
• Effectively operate and work with latest standard office technology
• High level of discretion and confidentiality
• Must be able to work from the office and be at a desk for extended period of time

EDUCATION and/or EXPERIENCE

BA Degree in Marketing and 5 years' progress Marketing Management experience in a Casino environment

CERTIFICATES, LICENSES, REGISTRATIONS

Must have a NV Gaming License

Valid Driver License

Alcohol Awareness Card

LANGUAGE SKILLS

Must be able to effectively communicate in English both verbal and written.

MATHEMATICAL SKILLS

Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.

COMPUTER SKILLS

Must have high level computer skills with experience in excel.

The above job analysis is for the sole purpose of complying with the Americans with Disabilities Act and is not to be construed to include all employees employed in each job classification. The Employer reserves the right to change the requirements of each job analysis as changes in business and/or technology dictate. All weights, distances, and measurements cited in this job analysis are approximations.

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