Director Of Marketing & Ecommerce

Job Title: Director of Marketing and Ecommerce

Dept: Marketing

Reports to: CEO

Location: Pleasant Grove, UT

Job Summary

Blade HQ is an exceptional knife retailer. Our mission is simple: sell knives with consistent excellence. That means making it easy for customers to buy the right knife, being honest in how we represent products and pricing, and being dependable in every experience we offer. We're looking for a Director of Marketing and Ecommerce to own how Blade HQ shows up to customers.

This role is responsible for the people, systems, and execution behind our marketing. They ensure our channels perform well, our messaging builds trust, and our customer experience is clear and dependable at scale. You'll set direction, turn strategy into action, and lead teams across content, creative, ecommerce experience, and growth, while working closely with merchandising and operations to ensure what customers see externally matches what we can deliver internally. This is a leadership role for someone who can think big picture and actually make things happen.

What You'll Do

Set direction and priorities

• Establish clear marketing priorities aligned to Blade HQ's mission
• Translate strategy into a focused, executable marketing plan
• Use data to choose what matters most and prioritize projects

Lead people and systems

• Lead and coach managers across content, creative, ecommerce experience, and growth
• Develop strong leaders by setting expectations, running effective one-on-ones, and improving processes over time
• Build the structure and workflows that allow teams to execute consistently at scale

Own customer-facing clarity

• Make it easy for customers to discover and choose the right knife
• Ensure product storytelling is honest, transparent, and accurate
• Align merchandising, content, and creative so customers understand why a product is right for them

Drive performance

• Partner with managers to define KPIs and OKRs tied to growth, engagement, and trust
• Track performance across channels and adjust strategy based on real results
• Balance creativity with discipline

Collaborate cross-functionally

• Work closely with operations and merchandising to keep promises we can keep
• Partner with leadership on prioritization, resourcing, and long-term improvement
• Build strong relationships with brand partners to support thoughtful, customer-first campaigns

What We're Looking For

• Experience leading marketing in an ecommerce business
• Comfortable owning both strategy and execution
• Proven ability to lead and develop managers
• Strong understanding of digital customer journeys and ecommerce systems
• Data-driven decision maker who values clarity over noise
• Clear communicator and steady, dependable leader

Nice to have

• Experience in enthusiast communities or specialty retail
• Familiarity with complex catalogs or large SKU counts
• Knife or outdoor industry experience

Physical Demands

• Safe handling of knives and other edged cutting tools
• Sitting and standing for long periods
• Typing, clicking, and looking at computer screens for long periods
• Traveling to industry shows 3-4 times a year

Work Environment

• Standard office environment
• This is an on-site position. No freelance or remote.

Education and Experience

• Must be 18 years of age or older.
• Bachelor's Degree, or equivalent experience required. Masters Preferred.
• Experience leading an E-commerce marketing team at a director level is required.

Position Type/Expected Hours of Work

• Full-time position (40 hrs./week). Salary exempt. Must be willing to arrive at work by 9 a.m.

Why This Role Matters

Blade HQ reaches millions of customers every year.

This role shapes how those customers experience our brand - how easy it is to buy, how much they trust us, and whether they come back. You'll have room to build, improve, and lead with a clear mission, strong teams, and leadership support.

Check us out on

Instagram:@bladehq

YouTube:https://www.youtube.com/c/BladeHQ

Facebook: Blade HQ

What makes Blade HQ a great place to work?

The Blade HQ squad is filled with fun, friendly, knife-loving people who are committed to working as a team toward a common goal. We love learning, and our management is committed to providing opportunities for all employees to learn and grow in the company. We are looking for motivated and passionate people (with excellent ping pong skills) to join our team and help us to be epic!

We offer:

• Excellent benefits:
  • 100% paid Medical for Executive level Employees and their Dependents
  • 50% paid Dental and Vision
  • Free Employee life insurance
  • 3 weeks of PTO given up front with 5 weeks of possible PTO to accrue
  • Additional PTO for life events
  • Retirement 3% match
  • Employee Assistance Program (EAP)
• Company paid events
• Regular company paid lunches
• Free Snacks, Soda, Ice, and Coffee
• Employee discounts on all products
• Casual dress code
• And much MORE!

If you think you're a good fit for this job and our team, apply NOW!