Director of Marketing
DISHERWyoming, MI
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Overview
Schedule
Full-time
Career level
Executive
Remote
On-site
Benefits
Career Development
Job Description
Director of Marketing
DISHER is currently partnering with the largest residential production home builder in West Michigan on their Director of Marketing opportunity. In this role, you will develop and implement the marketing strategies and initiatives that will drive growth and brand recognition. You will collaborate with cross-functional teams to promote our residential construction projects, engage with potential buyers, and establish a strong presence in the market.
What it's like to work here:
This organization is built on being entrepreneurial, collaborative, and people-first, the kind of place where your ideas are heard by ownership directly and where your work translates into tangible results in the communities where people live.
What you will get to do:
- Create and implement a marketing strategy that aligns with the company's objectives and growth plans for residential construction projects.
- Oversee brand development and management, ensuring brand consistency across all marketing materials and touchpoints.
- Lead the digital marketing efforts, including SEO, SEM, email marketing, and social media campaigns to drive online visibility and lead generation.
- Develop compelling content, including blog posts, videos, and infographics to educate and engage our target audience.
- Conduct market research and analysis to identify industry trends, customer preferences, and competitive landscape, using insights to inform marketing strategies.
- Manage public relations activities, including media relations, press releases, and community outreach, to enhance the company's image and reputation.
- Oversee advertising campaigns and promotions, both online and offline, to reach potential customers effectively.
- Develop and manage the marketing budget, ensuring cost-effective strategies that provide a strong ROI.
- Build and manage a high-performing marketing team, providing guidance, coaching, and mentorship to team members.
- Monitor, measure, and report on the effectiveness of marketing initiatives, using data to refine and improve strategies.
What will make you successful:
- Bachelors degree in marketing, business, or related field.
- At least 7 years of marketing experience, with at least 3 in a leadership role.
- Strong understanding of digital marketing and social media platforms.
- Exceptional project management and team leadership skills.
- Excellent communication, negotiation, and interpersonal abilities.
- Data-driven and results-oriented mindset.
- Willingness to be onsite 5 days/week.
- Must have the current and continuing right to work in the United States of America without restrictions or expirations.
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FAQs About Director of Marketing Jobs at DISHER
What is the work location for this position at DISHER?
This job at DISHER is located in Wyoming, MI, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
What pay range can candidates expect for this role at DISHER?
Employer has not shared pay details for this role.
What employment applies to this position at DISHER?
DISHER lists this role as a Full-time position.
What experience level is required for this role at DISHER?
DISHER is looking for a candidate with "Executive" experience level.
What benefits are offered by DISHER for this role?
DISHER offers Career Development for this position. Actual benefits may vary depending on the employer's policies and employment terms.
What is the process to apply for this position at DISHER?
You can apply for this role at DISHER either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.