Director of Marketing & Growth
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Overview
Schedule
Full-time
Career level
Executive
Remote
On-site
Compensation
$90,000-$120,000/year
Job Description
DIRECTOR OF MARKETING & GROWTH
CONFIDENTIAL AUTOMOTIVE DEALERSHIP
Full-Time | On-Site | $90,000–$120,000 Base + Performance Bonus
A growing franchised automotive dealership is looking for a high-level Director of Marketing & Growth to help us aggressively expand throughout a 100-mile market.
This is NOT a social media manager position.
We need someone who understands automotive retail, knows how to generate traffic and can connect marketing dollars directly to appointments, vehicle sales, vehicle acquisitions, service customers and gross profit.
Your Mission
Help turn our dealership into a dominant regional automotive brand. You will work directly with ownership and have responsibility for the dealership's overall marketing strategy, execution, vendors and performance.
You Will Own
- Google Ads / Paid Search
- Facebook & Instagram advertising
- SEO, local search, website conversion and landing pages
- New and used inventory marketing
- Truck, SUV and model-specific campaigns
- “We Buy Cars” acquisition campaigns
- Email/SMS database marketing
- Video and social content strategy
- Google Business Profile and reputation
- Autotrader, Cars.com and third-party vendors
- Service and commercial/fleet marketing
- Retargeting, budget management, attribution and ROI reporting
We Care About Results
We are not hiring someone to report likes, followers and impressions. We want someone who understands:
- MARKETING
- LEAD
- APPOINTMENT
- SHOW
- SALE
- GROSS
You should be able to tell ownership:
- What we spent.
- What it produced.
- What we sold.
- What each sale cost us.
- If a campaign works, scale it. If it doesn't, fix it or kill it.
Who We Want
- Automotive dealership marketing experience is strongly preferred.
- Experience with Google Ads, Meta Ads, GA4, Dealer.com, VinSolutions, vAuto, Autotrader, Cars.com and Google Business Profile is highly valuable.
- We're looking for someone who is competitive, data-driven, creative, fast-moving and highly accountable. You must be comfortable working directly with ownership, managing multiple vendors and being held accountable for measurable growth.
First 90 Days
- 30 Days Audit every marketing vendor, campaign, website, CRM source and advertising dollar.
- 60 Days Launch aggressive regional conquest, inventory, vehicle-acquisition and content campaigns.
- 90 Days Show us what's producing sales, scale the winners and eliminate wasted spending.
Compensation
- $90,000–$120,000 base salary + significant performance bonus. Compensation can be higher for an exceptional candidate with a proven automotive track record.
The Opportunity
- We're not looking for someone to maintain what already exists. We're looking for someone to build something bigger. Ownership is committed to inventory growth, technology, advertising and regional expansion. If you've successfully grown dealership traffic and sales and want the opportunity to build a marketing operation with direct access to ownership, we want to hear from you.
Apply with your resume and, most importantly, examples of measurable dealership growth you've personally helped generate.
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.
FAQs About Director of Marketing & Growth Jobs at EasyCare Recruiting
What is the work location for this position at EasyCare Recruiting?
This job at EasyCare Recruiting is located in Indianapolis, Indiana, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
What pay range can candidates expect for this role at EasyCare Recruiting?
Candidates can expect a pay range of $90,000 and $120,000 per year.
What employment applies to this position at EasyCare Recruiting?
EasyCare Recruiting lists this role as a Full-time position.
What experience level is required for this role at EasyCare Recruiting?
EasyCare Recruiting is looking for a candidate with "Executive" experience level.
What is the process to apply for this position at EasyCare Recruiting?
You can apply for this role at EasyCare Recruiting either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.