Director of Marketing & Communications
FriendsW. Palm Beach, Florida
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Overview
Schedule
Full-time
Career level
Executive
Remote
On-site
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Job Description
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discounts
- Health insurance
- Opportunity for advancement
- Paid time off
- Training & development
- Vision insurance
Mounts Botanical Garden is seeking a strategic, creative, and results-oriented Director of Marketing & Communications to lead institutional marketing, audience growth, public visibility, and organizational communications for one of South Florida’s premier cultural and horticultural destinations.
This leadership position is responsible for advancing attendance growth, audience engagement, membership participation, institutional visibility, earned revenue, and public-facing communications through a coordinated marketing strategy, campaign development, digital engagement, public relations, and brand stewardship.
The Director will oversee strategic marketing initiatives, including:
· Attendance-driving campaigns and seasonal promotions
· Digital marketing, social media, and audience engagement
· Website strategy and email communications
· Brand management and institutional messaging
· Public relations and media engagement
· Membership, retail, and revenue-supporting promotions
· Marketing analytics, campaign performance, and KPI tracking
The position supervises the Marketing & Communications Department and works collaboratively across Operations, Membership, Development, Programs, Events, Guest Services, Retail, Nursery, and Executive Leadership.
Ideal Candidate
The ideal candidate is a strategic thinker and collaborative leader with experience in:
· Marketing and communications leadership
· Audience development and campaign strategy
· Digital marketing and analytics
· Brand management and storytelling
· Public relations and media coordination
· Multi-channel campaign execution
· Performance measurement and organizational alignment
Experience with platforms and systems such as WordPress, Constant Contact, Google Analytics, Meta Business Suite, CRM systems, Adobe Creative Suite, Canva, and related digital marketing tools is preferred.
Experience in nonprofit, tourism, cultural, hospitality, arts, museum, garden, or visitor-serving organizations is strongly preferred.
Benefits
The Friends of Mounts Botanical Garden offers a competitive benefits package to full-time employees, including health, dental, and vision insurance; paid time off; and participation in a 401(k) retirement plan with a 3% employer match.Click to view complete position description.
With a mission to nurture meaningful connections with nature through immersive experiences and educational offerings, and a history spanning more than 40 years, Mounts Botanical is Palm Beach County’s oldest and largest botanical garden. Located behind Palm Beach International Airport, the Garden is a hidden gem. Visitors to this 20-acre tropical oasis will see an acclaimed collection of 25 display gardens containing more than 7,000 species of tropical and sub-tropical plants, including Florida native plants, exotic and tropical fruit trees, ornamentals, herbs, palms, roses, cactus, succulents, bromeliads and much more.Friends of the Mounts Botanical Garden is an equal opportunity employer dedicated to a policy of nondiscrimination in employment without regard to race, creed, color, age, gender, gender identity, sexual orientation, religion, national origin, genetic information, disability, or protected veteran status. We welcome applications from all qualified individuals who are authorized to work in the United States, regardless of citizenship status.
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FAQs About Director of Marketing & Communications Jobs at Friends
What is the work location for this position at Friends?
This job at Friends is located in W. Palm Beach, Florida, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
What pay range can candidates expect for this role at Friends?
Employer has not shared pay details for this role.
What employment applies to this position at Friends?
Friends lists this role as a Full-time position.
What experience level is required for this role at Friends?
Friends is looking for a candidate with "Executive" experience level.
What benefits are offered by Friends for this role?
Friends offers following benefits: Health Insurance, Dental Insurance, Vision Insurance, Paid Vacation, 401k Matching/Retirement Savings, and Health & Wellness Programs for this position. Actual benefits may vary depending on the employer's policies and employment terms.
What is the process to apply for this position at Friends?
You can apply for this role at Friends either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.