Director of Marketing

icreativesDavie, Florida

$42 - $85 / hour

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Overview

Schedule

Full-time

Career level

Executive

Remote

Compensation

$42-$85/hour

Benefits

Flexible/Unlimited PTO

Job Description

Job Title: Director of Marketing

Temp to Hire: $42.00/hr / 40 hours/wk(once converted to Full Time, Salary will be $80-85k)

Remote: Must live in South Florida

Travel: Required to Jamaica 4-6 times annually

Icreatives, a leading staffing firm, is seeking a talented Director of Marketing to lead the strategic development and execution of marketing initiatives for a luxury resort company. As a key member of the marketing team, you'll drive direct bookings, build brand equity, and expand the company's reach across key markets.Key Responsibilities

Advertising & Budget Oversight:

Plan and execute a $2 million+

annual advertising strategy• Manage and monitor marketing budgets• Evaluate promotion and barter opportunities

Brand Strategy & Campaign Execution:• Develop integrated marketing plans to support direct bookings and increase brand visibility• Support third-party sales channels with brand-aligned creative and marketing collateral• Maintain consistent messaging and visual branding across all touch-points

Public Relations & Content Strategy:• Develop an ongoing public relations strategy• Oversee influencer partnerships, media visits, and press initiatives• Manage and coordinate creative and content for the company's website

Performance Analysis & Market Insights:• Review retail positioning using analytic tools and adjust strategies based on insights• Monitor performance metrics and optimize tactics• Conduct competitive benchmarking to maintain brand edge

Team & Vendor Collaboration:

Manage creative and digital agencies, content creators, PR firms, and other external vendors

Lead cross-functional collaboration with Sales, Revenue Management, and on-property operations teamsRequirements:

8-10+ years in a senior marketing role, ideally in the resort, hospitality, or travel industry

Skills:• Strong digital marketing knowledge, including SEM, SEO, social, CRM, and web analytics• Experience managing websites, creative content, and e-commerce performance• Exceptional leadership, communication, and cross-functional collaboration skills

Education: Bachelor's degree in Marketing, Communications, Hospitality, or related field; Master's preferred

• Work Structure & Travel:• Based in South Florida, remote with flexible schedule• Required to travel to Jamaica 4-6 times per year• Occasional travel to industry trade shows, PR events, or partner activations

To apply, please submit your resume and portfolio link/case studies for immediate consideration.Due to the volume of applications, we are unable to respond to each application personally. If we are interested in your qualifications, we will contact you via telephone or email as soon as possible. By applying for this position, you agree to be contacted by email or text message. Message and data rates may apply.icreatives is an Equal Employment Opportunity Employer. All qualified applicants and talent will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristics protected by law. We believe in providing a culture that embraces and champions diversity, equity, and inclusion because it truly fosters creativity.

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FAQs About Director of Marketing Jobs at icreatives

What is the work location for this position at icreatives?

This job at icreatives is located in Davie, Florida, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at icreatives?

Candidates can expect a pay range of $42–$85 per hour for this role.

What employment applies to this position at icreatives?

icreatives lists this role as a Full-time position.

What experience level is required for this role at icreatives?

icreatives is looking for a candidate with "Executive" experience level.

Does icreatives allow remote work for this role?

Yes, this position at icreatives supports remote work, giving candidates the flexibility to work outside the primary office location.

What benefits are offered by icreatives for this role?

icreatives offers Flexible/Unlimited PTO for this position. Actual benefits may vary depending on the employer's policies and employment terms.

What is the process to apply for this position at icreatives?

You can apply for this role at icreatives either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.