Director of Marketing

US Marketing Director

Location: Ho-Ho-Kus, NJ (Mon - Thur in office)Reports to: Co-Founder & CEO

About LOVE CORN

In life and in snacks, it's all about finding love in the simple things! 

LOVE CORN is a delicious crunchy corn snack and fan favorite among busy adults, always-hungry teens and picky little eaters that makes lunchtimes more exciting, road trips go quicker, the party more fun and life a little bit better, one kernel of joy at a time.

Founded in 2016 by family members Gavin, Missy & Jamie McCloskey, LOVE CORN is sold in 20,000+ stores across the US & UK. Find them in your local store. Buy them online. Give them a crunch. They're a little bit life changing.

Role Overview

We're looking for a US Marketing Director to lead LOVE CORN's digital-first marketing strategy, driving awareness, engagement, and conversion across all touchpoints. This person will own the consumer journey online-to-retail - building digital campaigns that spark discovery, generate trial, and accelerate velocity at retail.

You'll lead brand-building, performance marketing, content, influencer, retail media, and eCommerce marketing (Amazon, Instacart, TikTok Shop), while partnering with sales to support retailer priorities.

This role requires a hands-on digital leader - a strategist, storyteller, and performance optimizer rolled into one.

Key Responsibilities

Digital & Performance Marketing

• Own and scale LOVE CORN's digital ecosystem: website, CRM, paid social, paid search, influencer, Amazon, Instacart, and TikTok Shop.
• Build performance marketing programs that drive awareness, trial, and repeat while meeting ROAS goals.
• Lead organic and paid social strategies with an emphasis on community-building, authentic storytelling, and influencer partnerships.
• Develop and execute a CRM/email/SMS strategy to nurture LOVE CORN's consumer database and build loyalty.
• Partner with eCommerce partners to optimize Amazon/Instacart/TikTok Shop marketing and maximize conversion.

Retail & Shopper Marketing (Digital-Forward)

• Build digital-first retailer campaigns (retail media, geo-targeted digital, influencers, and social content that ladders up to retail activation).
• Partner with sales to ensure every major retailer launch is supported with a full-funnel marketing plan (digital + shopper).
• Track and optimize ROI across retail media and digital spend.

Data, Insights & Analytics

• Create and manage dashboards for digital marketing performance (traffic, CAC, ROAS, conversions, engagement, CRM growth).
• Leverage consumer insights and category data to guide strategy, content, and campaign optimization.
• A/B test campaigns and creative to constantly improve outcomes.

Leadership & Collaboration

• Manage and mentor a small, high-performing team (community, content, design, & some agencies)
• Collaborate with finance (budget ownership), sales (account priorities), and ops (demand planning linked to campaigns).
• Present digital & marketing updates to board and executive team.

Qualifications

• 8–12 years of digital marketing experience within food & beverage or CPG; startup/challenger brand experience preferred.
• Proven success in performance marketing, scaling ROAS-positive paid social/search, and managing CRM/retention programs.
• Experience leading Amazon, Instacart, and retail media marketing.
• Strong understanding of digital content and influencer marketing, with a track record of building engaged online communities.
• Ability to translate digital campaigns into retail results (velocity, distribution growth, incremental displays).
• Strong analytical skills; fluency in dashboards, KPIs, and data-driven decision-making.
• Excellent communicator and storyteller with entrepreneurial drive and scrappy, get-it-done energy.