Director of Marketing

Major Food Group (the powerhouse restaurant group behind Carbone, THE GRILL, Sadelle’s and more) is looking to continue building on their multi-dimensional, immersive concepts that transports their guests to new memorable experiences. We want to “disrupt” traditional hospitality models by taking care of our employees, guests, and our community.

Job Summary

MFG is seeking an experienced Marketing Director to join our team! Ideal candidate will be responsible for  managing the day to day content creation and social media accounts to help expand our brand recognition.

Responsibilities:

• Responsible for leading digital strategy, execution and, monitoring of digital marketing plans for all of our concepts
• Provide key insights into digital trends impacting both offline and online properties and platforms
• Responsible for the execution of digital strategies, content creation, and distribution of unique and engaging content to support global digital marketing initiatives
• Develops standards, systems, workflow and best practices for content creation, distribution maintenance and retrieval
• Daily review and manage the digital performance campaigns on Social Media Marketing: Facebook, Instagram, Google etc.
• Create original text and video content, manage posts, respond to followers, and facilitate influencer relationships and collaborations.
• Manage/track optimization changes to establish best practice
• Collaborate working closely with the restaurant development team as needed
• Plans, designs, and executes multiple paid ad campaigns for social media platforms including Facebook, Twitter, Instagram
• Creates timelines and tracks progress of multiple ad campaigns making sure they are on time and on budget
• Oversees and reports analytics for initiatives, organic/paid campaigns and ensures continued content effectiveness
• Leverages market data to develop content campaigns that enhance materials and connect with students and the community
• Designs and creates collateral material as needed

Requirements:

• A minimum of 5 year experience working in marketing including but not limitted to: social media and content management  running multiple campaigns
•  Creative, digitally savvy, and with an overarching knowledge of the different areas of digital marketing (social media, paid media, CRM, websites, influencer marketing).

• Must be up-to-date with the latest digital technologies and social media trends
• Previous experience working in hospitality or luxury brands/ lifestyle  preferred
• Keen attention to detail and process driven approach; driving operational efficiencies across the business
•  Ability to deliver creative content (text, image and video)
• Experienced working in a fast paced organization
• Excellent communication skills – written, verbal and presentational.
• Performance driven, high analytical, strong commercial mindset with organizational and project management skills
• Proficient in online marketing channels and  web design and creative design

BENEFITS:

We offer competitive salary, medical/dental/vision insurance, TransitChek discount, Team Member Referral program, a generous dining program, and progressive paid time off. We offer many opportunities for growth and development for those who show long-term commitment to their role and MFG. 

Equal Employment Opportunity 

Major Food Group considers applicants for all positions without regard to race, color, religion, creed, gender, national origin, age, disability, marital or veteran status, sexual orientation, or any other legally protected status. Major Food Group is an equal opportunity employer.