Director Of Marketing & Business Development

Medical NecessitiesNashville, TN

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Overview

Schedule

Full-time

Career level

Director

Job Description

We are seeking a dynamic and growth-oriented Director of Marketing & Business Development to lead strategic expansion efforts within our AAC (Augmentative & Alternative Communication) and PWC (Power Wheelchair) division.

This role is responsible for driving referral growth, market development, and brand positioning across clinical, institutional, and community-based channels. The ideal candidate brings a strong understanding of complex rehab technology, speech/communication devices, or DME, combined with a proven ability to build and scale referral networks.

Key Responsibilities

Market Growth & Strategy

Develop and execute a comprehensive growth strategy for AAC and PWC services across target markets
Identify and prioritize high-value referral sources, including:
Speech-language pathologists (SLPs)
Physical and occupational therapists (PT/OT)
Rehab hospitals and health systems
Neurology, pediatric, and specialty clinics
Analyze market trends, payer dynamics, and competitive positioning to inform strategy

Referral Development & Relationship Management

Build and maintain strong relationships with clinical and institutional referral partners
Serve as a key external representative for the division
Create and implement referral engagement plans, including education, outreach, and follow-up strategies
Partner with internal teams to ensure seamless intake and patient experience

Marketing & Brand Positioning

Lead development of targeted marketing initiatives specific to AAC and PWC populations
Collaborate on:
Educational content
Clinical resources
Referral-facing materials
Position the organization as a trusted clinical partner in complex rehab and communication solutions

Cross-Functional Leadership

Work closely with:
Clinical teams (ATP, SLP, PT/OT)
Operations and intake
Billing and reimbursement teams
Ensure alignment between sales efforts, operational capacity, and payer requirements

Performance & Analytics

Track and report on:
Referral growth
Conversion rates
Market penetration
Use data to refine outreach strategies and improve ROI

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FAQs About Director Of Marketing & Business Development Jobs at Medical Necessities

What is the work location for this position at Medical Necessities?

This job at Medical Necessities is located in Nashville, TN, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at Medical Necessities?

Employer has not shared pay details for this role.

What employment applies to this position at Medical Necessities?

Medical Necessities lists this role as a Full-time position.

What experience level is required for this role at Medical Necessities?

Medical Necessities is looking for a candidate with "Director" experience level.

What is the process to apply for this position at Medical Necessities?

You can apply for this role at Medical Necessities either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.