Director Of Marketing - Database

At SolarWinds, we're a people-first company. Our purpose is to enrich the lives of the people we serve-including our employees, customers, shareholders, partners, and communities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions.

The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic. We're looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose. If you're looking to build your career with an exceptional team, you've come to the right place. Join SolarWinds and grow with us!

About the Position

At SolarWinds, we're looking for a Director of Marketing to lead strategy and drive business outcomes for our Database business.

This is not a brand-only or campaign-only role. We're looking for a leader who has owned a number someone who has been accountable for pipeline, revenue contribution, customer growth, and business performance  and knows how to build the marketing system, team, and operating rhythm behind those results.

This leader will drive the marketing motion across a complex Database portfolio spanning SaaS, on-prem, and recurring revenue models. You'll partner across Product, Sales, Customer Success, and executive leadership to accelerate demand, sharpen go-to-market execution, and improve performance across both SMB and Enterprise segments.

This role also requires a strong understanding of the database market and buyer. You should know how to market to technical audiences such as DBAs, data platform teams, developers, and IT leaders, and how to translate database use cases into clear business value, differentiated messaging, and repeatable growth programs.

About You

If you're a structured thinker with a strong demand generation background, high urgency, and the motor to drive change in a matrixed environment, we'd love to talk. You know how to move from strategy to execution, lead through influence, and build teams that deliver measurable business impact.

Responsibilities

• Build and lead the marketing strategy for the SolarWinds Database business

• Drive business outcomes including sales pipeline, closed-won revenue, customer growth, retention influence, and expansion

• Lead, develop, and scale a team of approximately 10 marketers, including recruiting, hiring, mentoring, and managing managers, senior managers, and individual contributors

• Build a high-accountability organization with clear priorities, strong execution, and ongoing coaching and development

• Partner cross-functionally to improve funnel performance, customer journey design, and go-to-market effectiveness across database buyer segments and use cases

• Lead demand generation and customer marketing strategies across new business, cross-sell, upsell, and expansion motions

• Lead content marketing for the Database business, including refreshing pitch decks, sharpening messaging, evolving ICP definition, improving call scripts, optimizing nurture sequences, and helping shape AI and LLM training data for database use cases

• Use technology, analytics, and experimentation to improve efficiency, visibility, and predictability across the marketing funnel

• Help the business translate technical database capabilities into compelling market positioning and programs that resonate with both practitioner and executive audiences

Requirements

• 10+ years of experience leading marketing organizations, product lines, or growth-focused functions

• A track record of driving revenue-impacting outcomes, not just marketing activity

• Strong demand generation background with experience across pipeline creation, funnel optimization, and conversion improvement

• Prior people management experience is required, including leading and developing larger teams

• Experience hiring, coaching, and mentoring managers and senior managers

• Experience in SaaS, on-prem, and/or recurring revenue business models

• Ability to operate across both SMB and Enterprise motions

• Strong structured thinking and analytical rigor; able to translate data into action

• Experience building alignment across cross-functional teams through influence, persuasion, and clarity

• Strong understanding of technical or infrastructure-oriented buyers, ideally within database, observability, monitoring, or adjacent enterprise software categories

• Excellent written and verbal communication skills

• High ownership mentality, strong urgency, and a bias for execution

• Bachelor's degree or equivalent experience

You May Be a Great Fit If You

• Have owned a business metric such as pipeline, ARR growth, closed-won revenue, retention, or expansion

• Know how to build repeatable demand engines rather than one-off campaigns

• Are energized by ambiguity and know how to create structure where it doesn't exist

• Can move from strategy to execution without losing momentum

• Bring both strong motor and sound judgment

• Care deeply about building a business, not just running a function

• Have worked successfully in both large enterprise environments at scale and earlier-stage or high-growth environments where you've had to personally dive in and do the work, not just manage others doing it

• Understand how to market database solutions in a way that reflects the real needs of technical buyers and the realities of complex database environments

Why SolarWinds

SolarWinds powers observability, database, and IT operations solutions used by organizations around the world. This is an opportunity to step into a highly visible leadership role with real influence on how we grow a critical part of the business.

If you're excited by the chance to shape strategy, drive measurable outcomes, build and lead a strong team, and grow a meaningful Database business in a complex go-to-market environment, we'd love to hear from you.

SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.

All applications are treated in accordance with the SolarWinds Privacy Notice: https://www.solarwinds.com/applicant-privacy-notice