Director of Marketing

• Define, create and execute the overarching marketing strategy across our brands, and develop marketing plans that target key strategic objectives, grow market share, support our distribution partners, and reach end-users.
• Create differentiated brand positioning and messaging for our brands and products, while reinforcing our corporate identity and branding.
• Spend time in the clinical and practice space with the oral healthcare team to define unmet customer needs, understand market trends, and the competitive landscape.
• Ensure that the voice-of-the-customer (VOC) is continuously represented so that products can be developed and improved in ways that meaningfully and impactfully deliver solutions that achieve our strategic objectives.
• Lead our product management, advertising, PR, and content teams to create compelling features, benefits, proof sources, collateral and sales tools that help our commercial teams and partners deliver market-leading solutions to dental offices.
• Expand the company’s digital presence through SEO, SEM, email automation, social engagement and web optimization.
• Create and manage budgets that achieve our financial targets.
• Ensure our product portfolio satisfies our margin contribution objectives.
• Satisfy essential technical and regulatory documentation requirements.
• Ensure successful transition of new products into operational readiness, collaborating with our operations, supply chain, quality and regulatory teammates.
• Work with independent testing agencies, dental schools, and KOL’s to obtain feedback and data that can improve brand messaging.
• Monitor industry to understand technological innovations and changes, research, competitive product introductions, and other relevant trends.

• Bachelor's degree in Marketing, Business, Engineering, or a related field.
• 5+ years of experience, including at least 2 years in a leadership role.
• Proven track record of successfully leading marketing efforts, product lifecycle management, multi-channel G2M strategies, and launching and growing products.
• Exceptional written and verbal communication skills with the ability to articulate complex concepts clearly and concisely.
• Experience with CRM platforms, and proven analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent collaboration and interpersonal skills, with the ability to work effectively with cross-functional teams.
• Self-starter with a proactive and results-oriented approach.

• Ability to sit or stand for extended periods during clinical observations, meetings, or desk work.
• Occasional lifting, carrying, or handling of dental products, samples, or demonstration equipment (typically under 25 lbs).
• Frequent use of standard office equipment such as computers, phones, and video conferencing tools.
• Clear verbal and written communication required for customer interactions, presentations, and documentation.
• Working in clinical environments and trade show floors.

• Frequent presence in clinical and dental practice settings to observe procedures and engage with oral healthcare professionals.
• Regular interaction with cross-functional teams including product development, marketing, regulatory, and commercial departments.
• Office-based work for administrative tasks, documentation, and meetings.
• Occasional travel to dental schools, key opinion leaders (KOLs), independent testing agencies, customer sites, trade shows, and industry events.
• Collaboration with internal and external stakeholders in both virtual and in-person settings.
• Fast-paced, dynamic environment requiring adaptability and proactive communication.

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