Director Of Marketing & Ai Growth (In-Person)
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Overview
Job Description
Build the Marketing Engine That Powers a 1,000-Transaction Real Estate Team
We are not looking for a traditional marketing manager. We are hiring a Marketing Architect—someone who will design, build, and scale a high-performance, AI-powered marketing machine. You will directly impact the growth of a top-performing real estate team scaling from 125 to 1,000+ transactions. This is a career-defining opportunity to lead, innovate, and dominate a local market using cutting-edge AI and growth systems.
About the Role
As the Director of Marketing & AI Growth, you will be the force multiplier behind our agents, brand, and growth engine. You will build scalable systems, implement AI-driven strategies, and train our team to execute at a higher level. This role is equal parts strategist, builder, and operator.
Compensation:$65,000 - $105,000 yearly
Responsibilities:Marketing Architecture & Systems
- Build scalable, repeatable marketing systems and playbooks
- Create automated workflows for lead generation, nurturing, and conversion
AI-Driven Growth
- Implement AI tools to increase speed, output, and quality across all marketing channels
- Use AI for content creation, SEO, ad optimization, and video production
Agent Enablement
- Train agents to leverage AI in their own marketing and lead generation
- Build plug-and-play marketing systems that agents can easily adopt
Brand & Market Dominance
- Strengthen brand positioning in Salt Lake County
- Execute campaigns that drive listings, buyers, and recruiting
Data & Optimization
- Track, measure, and optimize all marketing efforts
- Run ongoing tests to improve conversion rates and ROI
AI Expectations (Non-Negotiable)
You must be actively using AI tools daily. This includes (but is not limited to):
- ChatGPT / Claude for copy, strategy, and automation
- Midjourney / DALLE for creative assets
- Runway or similar for video production
- AI-powered SEO, ads, and analytics tools
You Will Be Expected To:
- Build AI workflows and SOPs
- Train the team on AI usage
- Continuously test and implement new tools
Key Outcomes & KPIs
- Increase inbound leads and conversion rates
- Improve agent adoption of marketing systems
- Reduce marketing cost per lead
- Increase listings and recruiting through marketing
- Build scalable systems that support 300+ transactions and beyond
Non-Negotiables
- Daily use of AI tools
- High output and execution speed
- Data-driven decision making
- Ownership of results, not tasks
- Ability to train and lead others
Zander Real Estate Team is a high-performing real estate team based in South Jordan, Utah. We are focused on delivering exceptional service to clients while building a strong, growth-oriented team culture.
Our Core Values:
- Integrity: We do the right thing, being honest in all we do.
- Teamwork: We hold each other accountable and make the team stronger.
- Gratitude: We choose gratitude and bring positive energy daily.
- Growth: We pursue disciplined growth and improve every day.
- Care: We serve first and exceed expectations every time.
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