Director of Partnerships, Social Commerce
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Overview
Job Description
About the Role
Favored is looking for a Director of Partnerships, Social Commerce to own a portfolio of client relationships and lead the strategic direction of our social commerce practice. This is a senior, revenue-owning role, reporting directly to our COO. You will be the person clients call when they want to know where social commerce is headed — and the person TikTok Shop execs calls when they're looking for a partner to test something new. You're not advising from the sidelines; you're running the accounts, driving the GMV, and closing the loop when something isn't working. You'll work closely with our COO, client leads, and platform partner teams – bringing your sharp strategic judgment, real ownership, and the confidence to make the call.
What You'll Do
- Reporting directly to the COO, you will own a dedicated portfolio of clients — you're the senior strategic lead on these accounts, start to finish, not one layer removed from the work.
- Drive GMV growth on your accounts, and own the number when it's up or down.
- You will be your clients’ senior-most point of contact with TikTok Shop and other platform partners — pushing for beta access, shaping growth plans, and turning platform roadmaps into moves your clients can make before anyone else does.
- Develop cutting edge TikTok Shop and affiliate strategies for your clients, and turn them into playbooks to educate and guide the full team.
- Lead your own QBRs and performance conversations — the good news and the hard news.
- Spot the next opportunity inside your portfolio before the client asks, and bring it to the team with a plan attached.
Qualifications
- 6+ years running social/creator commerce, affiliate marketing, or platform partnerships, with real TikTok Shop chops — you've been in the account, not just briefed on it.
- You've owned client relationships at the senior level. You're the person in the room, not the person who prepped the person in the room.
- You can point to GMV or revenue numbers you personally moved — not the team's number, yours.
- You've built platform relationships that turned into real advantages for a client — JBPs, beta access, an exec on speed dial.
- Hard conversations don't get delegated on your watch. You have them.
- You're as comfortable in a client's boardroom as you are on a call with a platform partner's leadership team.
- You have a strong, specific take on where social commerce is going — and the scars from running real budgets to back it up.
- You fit our collaborative, empathetic, apolitical culture.
- Must be local to either New York City or Los Angeles.
Not required, but a plus
- Experience managing a team.
- Chops beyond TikTok Shop — Shop My, Rakuten, Instagram, Amazon, wherever social commerce shows up next.
- Beauty or CPG client experience.
This position is full time with benefits and stock option eligibility, reporting directly to the COO. It is primarily in-office with hybrid flexibility.
Join us at Favored and be a part of a team that's shaping the future of creator video commerce!
The pay range for this role is: $125 - $150K USD per year (Los Angeles & New York)
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.
