Director of Performance Marketing

About the Role

We are looking for a data-driven, operationally sharp Director of Performance Marketing to sit at the intersection of marketing execution and business performance. You will work directly with a prioritized group of partner companies alongside their General Managers and Regional Marketing Managers to drive measurable outcomes across every marketing channel we touch.

Key Responsibilities

• Partner-Level Marketing Analysis: Support a prioritized set of partner companies across paid and digital channels. Serve as the primary performance marketing resource for GMs and RMMs at those high priority partners.
• Data to Decisions: Translate channel-level data into partner-specific, actionable recommendations. Make it easy for non-marketers to understand what's working, what isn't, and what to do about it.
• Performance Monitoring & Early Warning: Maintain continuous visibility into marketing health across partners. Identify underperformance early and drive corrective action before it shows up in lead volume or revenue.
• Metrics & Accountability Infrastructure: Improve reporting visibility into key performance indicators including CPC, impression share, local rankings, organic traffic, review velocity, and SMS engagement.
• Tool & Technology Rollout: Partner with the VP of Marketing to evaluate, implement, and scale new marketing tools and reporting platforms across the partner network.
• Process Focus: Ensure consistent execution of core SEO/SEM marketing processes across partners, including lead dispute management, Google Business Profile posting cadences, and review response protocols.
• Agency Transition & In-House Build: Develop a roadmap to bring select SEO/SEM agency functions in-house over time. Execute that transition thoughtfully to reduce third-party spend without sacrificing performance.

Qualifications

• Bachelor's degree in Marketing, Business, Analytics, or a related field; MBA a plus but not required
• 6+ years of experience in performance marketing, with meaningful exposure to paid search, local SEO, and multi-location or franchise marketing environments
• Demonstrated ability to manage marketing performance across a portfolio of locations or business units
• Strong analytical skills; comfortable in a data dashboard and can also articulate to a GM who has never heard of impression share
• Experience working with or managing external agencies, with a track record of driving accountability and, ideally, reducing reliance over time
• Familiarity with key platforms: Google Ads, Google Business Profile, LSA, SEMrush or similar SEO tools, SMS/CRM platforms

What Onboarding Looks Like

In the first 30 days, you will spend the majority of your time in deep listening mode — learning the partner network, understanding how marketing is currently resourced and executed at the partner level, and building working relationships with GMs, RMMs, and the VP of Marketing. You will conduct a current-state audit of channel performance and reporting across your prioritized partner set. By day 60, you will have a clear picture of the biggest gaps and a prioritized action plan. By day 90, partners should be receiving sharper, more consistent data and recommendations than they were before you arrived.

The 5 Big Things — What Success Looks Like

1. Marketing spend performs: Success is measured by improvement in cost-per-lead, impression share, and traffic across your focused partner set.
2. Nothing bad surprises us: Success means performance issues are caught and flagged early before they become lost leads or missed revenue targets.
3. GMs and RMMs know exactly what to do: Success is a partner leader who receives a clear, specific recommendation and can act on it without needing a marketing degree.
4. We own more of our marketing stack. Success means meaningful progress on bringing agency functions in-house with fewer dollars going out to third parties, more capability built internally, with no degradation in channel performance.
5. The basics never slip. Success is 100% compliance on the fundamentals.

About Us:  

Legacy Service Partners (LSP) is a national leader in residential HVAC, plumbing, and electrical services. Since 2021, we've partnered with over 30 local brands across 16 states—and we’re growing fast. We exist to serve our Partners and fuel their success. Our role is to create unmatched growth opportunities for our brands so they can better serve their employees, their customers, and their communities. We do this by providing a wide range of world-class resources to support and enhance our local management teams. 

Legacy Service Partners is an equal opportunity employer. We consider all applicants for employment regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, sexual orientation, genetic information, or any other characteristic protected by state or federal law.