Director Of PR And Communications

Krause Group is seeking a Director of PR and Communications to support the execution of internal and external communications across the organization during a period of continued growth. This role focuses on executing high-quality written content, coordinating communications initiatives, and ensuring messages are delivered clearly and consistently in alignment with established brand and business priorities. The Director of PR and Communications will work closely with the Head of Brand, President & COO, CAO and internal partners to support day-to-day communications needs, content development, and project execution.

Principal Functions of the Job

Key Responsibilities

Executive Communications & Messaging

• Own the development and governance of enterprise messaging, including talking points, key narratives, and leadership communications
• Partner with senior leadership to develop clear, consistent messaging for internal and external audiences, including speeches, presentations, and high-visibility communications
• Ensure alignment of messaging across all channels, proactively identifying and addressing gaps or inconsistencies

Social & Digital Oversight

• Provide strategic oversight of all brand execution across social media, digital platforms, and campaigns, ensuring alignment with enterprise priorities and brand standards
• Oversee the development and performance of social media strategy across all channels, driving measurable growth in engagement, reach, and brand perception
• Guide and coach the Brand Manager in content strategy, platform optimization, and performance analytics, ensuring consistent improvement and innovation
• Oversee website strategy and content, ensuring a cohesive, user-centered experience that reflects brand positioning and supports business objectives

PR, External Communications & Agency Management

• Lead external communications strategy, including partnership with external PR firms, ensuring alignment with brand positioning, messaging, and organizational priorities
• Provide direction on media strategy, and narrative development to elevate brand visibility and reputation
• Manage external partners and agencies, setting expectations, evaluating performance, and ensuring high-quality deliverables

Brand Strategy & Initiatives

• Lead the development and execution of enterprise brand initiatives that strengthen market presence and support long-term growth
• Ensure brand strategy is consistently translated into actionable plans across teams, channels, and touchpoints
• Identify opportunities to evolve and differentiate the brand based on market trends, audience insights, and business priorities

Events & Internal Engagement

• Provide strategic oversight of internal and external events, ensuring alignment with brand, culture, and organizational objectives
• Guide the planning and execution of events through the Brand Manager and cross-functional partners, ensuring high-quality delivery and measurable impact
• Leverage events as a tool to strengthen culture, engagement, and brand storytelling

Team Leadership & Development

• Lead, coach, and develop the Brand Manager and other communications/brand resources, fostering growth, accountability, and high performance
• Set clear priorities, expectations, and success metrics for the team, ensuring alignment with broader organizational goals
• Build scalable processes, tools, and frameworks to elevate the effectiveness and efficiency of the brand and communications function
• Act as a strategic thought partner to leadership, while also ensuring the team is equipped to execute at a high level

Cross-Functional & Enterprise Leadership

• Partner across business units and leadership teams to ensure brand and communications strategies support enterprise initiatives
• Influence stakeholders to align on messaging, brand standards, and communication priorities
• Serve as a key connector between leadership, brand, and communications to drive clarity, consistency, and impact

Other duties as assigned.

Knowledge and Experience

• 10+ years of progressive experience in brand, communications, public relations, or marketing, including experience operating at a strategic leadership level
• Demonstrated experience leading enterprise brand and communications strategies across multiple channels, audiences, and business units
• Proven track record of managing and developing team members, with the ability to elevate performance and build scalable capabilities
• Experience partnering with senior leadership and executives to shape messaging, influence decisions, and support organizational priorities
• Strong experience working with and managing external PR firms, agencies, and vendors, including setting strategy, evaluating performance, and ensuring delivery against objectives
• Experience overseeing digital platforms, including social media strategy and website content, with a focus on performance, growth, and user experience
• Demonstrated ability to lead cross-functional initiatives in complex, multi-entity or matrixed organizations
• Experience developing and executing external communications strategies, including media relations, storytelling, and brand positioning
• Experience in internal communications and employee engagement initiatives, including leadership messaging and organizational alignment
• Strong business acumen, with the ability to align brand and communications strategies to broader organizational goals and priorities

Skills and Competencies

• Proven experience in managing projects involving multiple parties, outside resources, and evolving deadlines.
• Excellent written and verbal communications skills.
• PR confidence that includes media pitching, release writing, crisis communications and serving as a company spokesperson under direction.
• Solid internal communications and event support experience, including drafting materials and coordinating logistics.
• Strong creative thinking and problem-solving skills, with attention to detail and follow-through.
• Ability to manage multiple projects simultaneously in a fast-paced environment while remaining organized and adaptable.
• Ability to identify opportunities for improvement and support implementation and follow-up.
• Demonstrated initiative and willingness to take on new tasks and responsibilities as needed.

Duties and responsibilities, as required by business necessity may be added, deleted, or changed at any time at the discretion of management, formally or informally, either verbally or in writing. Scheduling, assignments, and work location may be changed at any time, as required by business necessity.

Krause Group believes in People First. We are an Equal Opportunity Employer building a culture of equity and inclusion.

Krause Group Purpose

Our purpose is to enhance the way people experience the world.

Krause Group Mission

Our mission is to nurture our family of brands, creating opportunities to do good in the world.

Krause Group Values

• Agility- We challenge the status quo with open minds, flexibility, and speed. We are comfortable being uncomfortable. We view change as opportunity.
• Courage -We take risks. We innovate. We win or learn. We push limits, disrupt norms, and define our own path.
• Growth Mindset - We are building an organization and legacy that will outlive us. We are continuously learning. There is no final-destination, only the journey to be better than we were yesterday.
• Inclusion -We actively seek and welcome alternative points of view. Diverse perspectives improve decision-making and make us all more successful.
• Integrity - We do the right thing, even when it’s difficult. We do not take shortcuts and always take accountability.
• Community Focused -We are committed to positively impacting our communities, stakeholders, and associates. We do good and encourage others to join us.