Director of Product Growth & Retention

Hi, we're Brigit! A holistic financial health company helping everyday Americans build a brighter financial future. With a business model that is aligned with our customers, we create transparent, fair, and simple financial products that put money back in the hands of our members, help them spend wisely, avoid unfair fees and build their credit quickly. If autonomy, ownership, and having meaningful input at the company you work for is important to you, come join our growing team!

Brigit is doing innovative and exciting work, but don’t just take our word for it, our work is being recognized by others:

• Built In's 2026 Best Midsize Companies to Work For in New York City

• Built In's 2025 Best Places to Work For In New York City

• Built In’s 2024 & 2025 Best Startups to Work For In the U.S.

• Built In’s 2023 - 2025 Best Startups to Work For In New York City

• Fast Company’s Most Innovative Companies of 2022

• Business Insider’s Most Promising Consumer Startups 2022

• Forbes Fintech 50 2022

The Role

As the Director of Product Growth & Retention, you’ll own the vision, strategy, and roadmaps that power Brigit’s growth and revenue engines, including subscription, pricing, and value-added services. You’ll partner closely with Marketing, Design, Partnerships, Data, and Engineering to unlock new opportunities to expand and engage our member base while ensuring our products remain trusted, accessible, and mission-aligned.

You’ll lead a team of product managers focused on optimizing conversion, increasing customer lifetime value, and reducing churn. Your work will blend strategic bets with rigorous optimization, balancing new user growth, monetization, and retention levers with customer trust and financial well-being.

What You’ll Do

• Own product strategy for subscription activation, upgrades, and retention, optimizing value perception and long-term member engagement

• Optimize the in-product user journey to maximize conversion from app install through a user’s first-time experience with Brigit’s products, including Instant Cash, Credit Builder, Marketplace, and our new Line of Credit offering

• Identify and validate new growth and revenue opportunities through rapid A/B testing

• Partner with Marketing and Partnerships to ensure growth and monetization levers are effectively integrated across acquisition channels, lifecycle CRM campaigns, and in-product experiences

• Improve retention and reactivation through personalized offers, feature adoption strategies, and data-driven lifecycle journeys in product

• Lead, mentor, and develop a team of product managers, fostering a culture of experimentation, accountability, and customer empathy

• Ensure all product growth and retention strategies align with Brigit’s mission, regulatory requirements, and commitment to responsible financial products

What We’re Looking For

• 8+ years of product management experience, including 3+ years owning activation, engagement, and retention

• Proven success driving revenue and customer lifetime value in a B2C fintech, subscription, or consumer marketplace environment

• Strong experience with experimentation, funnel optimization, and analytics tools (e.g., Amplitude, Mode)

• Deep understanding of mobile product development and monetization in high-engagement consumer products

• Excellent business judgment with the ability to balance short-term revenue impact and long-term customer trust

• Strong customer empathy, particularly for users experiencing financial stress, and a commitment to transparent, user-first monetization strategies

• Bonus: Experience in earned wage access (EWA), lending, or other regulated financial products

• Highly prefer NYC based with strong secondary preference for EST or CT time zones

Compensation

The anticipated annual base salary for this position is $190,000 - $225,000. This range does not include any other compensation components or other benefits for which an individual may be eligible. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.

Our Benefits & Team

• Medical, dental, and vision insurance

• Flexible PTO Policy

• 401k plan

• Paid Parental Leave

• Physical and mental wellbeing benefits including Wellhub for access to virtual workouts and discounted gym memberships, and Headspace for covered virtual therapy sessions and unlimited on demand health support

• Monthly reimbursements to use against wifi and cell phone bills

• Annual reimbursement for Learning & Development

• Help hard working Americans build a brighter financial future

• High-growth company

• A dynamic, flexible and collaborative start-up work environment with a highly talented team

Brigit is committed to providing equal employment opportunities for all applicants and employees without regard to race, religion, color, sex, pregnancy (including breast feeding and related medical conditions), national origin, citizenship status, uniform service member status, age, genetic information, disability, or any other protected status in accordance with all applicable federal, state and local laws. We are proud to be an equal opportunity workplace.

If you require reasonable accommodation in completing an application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please email accommodations@hellobrigit.com.

Disclosures:

• For information on our data privacy policies, see the Brigit California Personnel Privacy Policy.

• Brigit uses E-Verify for employment authorization. See the E-Verify and Department of Justice websites for more details.