Director of Retail Marketing

Full job description

About Us:

At Home Genius Exteriors, we are transforming the home improvement industry with state-of-the-art technology, top-tier customer service, and an unwavering commitment to quality. Our services—roofing, siding, windows, exterior doors, and gutters—provide homeowners with safety, comfort, and pride. We believe in trust, integrity, and building long-term customer relationships.

Role Overview:We're seeking a Director of Retail Marketing to lead our in-store retail strategy within major big-box retailers. This role will drive brand visibility, customer engagement, and qualified lead generation through branded displays, kiosks, and ambassador teams. Success is measured by ROI, customer experience, and integration with broader marketing campaigns.

Key Responsibilities:

• Secure and activate retail lease spaces to maximize visibility and lead flow.
• Design and oversee in-store displays, kiosks, and experiential marketing.
• Recruit, train, and manage brand ambassadors.
• Track performance metrics (traffic, engagement, conversions) and optimize.
• Manage vendor/agency partners and ensure brand consistency.
• Collaborate with sales, field marketing, and digital teams both internally and externally to align campaigns.

Qualifications:

• 5+ years in retail, event, or channel marketing (home improvement a plus).
• Strong leadership, communication, and project management skills.
• Data-driven with proven success in retail activations.
• Bachelor's degree in Marketing/Business or equivalent preferred.

Compensation & Benefits:

• Salary: $110,000–$120,000 + 10% bonus
• Health, Dental, Vision Insurance
• Full-time, hybrid schedule -- Streetsboro OH
• Some travel involved

Job Type: Full-time

Pay: $110,000.00 - $120,000.00 per year

Benefits:

• Dental insurance
• Flexible schedule
• Health insurance
• Health savings account
• Professional development assistance
• Referral program
• Vision insurance