Director of Retail Media & Ads
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Overview
Job Description
About the role
Brio Water Technology is seeking a Director of Retail Media & Advertising to lead paid media strategy across Amazon, Walmart, Home Depot, Lowe’s, and international marketplace channels. This role owns the retail media budget, campaign strategy, ROAS performance, and paid advertising execution across key ecommerce platforms.
The ideal candidate has deep hands-on experience with Amazon advertising, including Amazon PPC, Sponsored Ads, Amazon DSP, and Amazon Marketing Cloud, along with experience managing Walmart Connect and other retail media networks. This person will partner closely with ecommerce and sales teams to ensure paid media investments drive profitable growth.
What you'll do
- Own the overall paid media strategy and budget across Amazon, Walmart Connect, Lowe’s, Home Depot, and international marketplaces.
- Lead Amazon advertising strategy across Sponsored Products, Sponsored Brands, Sponsored Display, Amazon PPC, Amazon DSP, and Amazon Marketing Cloud.
- Manage campaign planning, bid strategy, keyword strategy, audience targeting, budget pacing, and performance optimization.
- Set and monitor media performance goals, including ROAS, ACOS, TACOS, impression share, conversion rate, CTR, and sales lift.
- Align media strategy with promotional calendars, product launches, Prime Day, Walmart+ events, and seasonal demand periods.
- Partner with ecommerce, sales, analytics, creative, and operations teams to improve retail media performance.
- Work with external agencies or platform partners as needed while building stronger internal media capabilities.
- Review campaign performance regularly and make recommendations to improve efficiency, profitability, and revenue growth.
- Support retail media expansion across international marketplaces and emerging retail media platforms.
- Lead and develop advertising specialists across Amazon, Walmart Connect, Lowe’s, Home Depot, and other channels.
- Report media performance, budget efficiency, and growth opportunities to ecommerce leadership.
Qualifications
- 7+ years of experience in retail media, ecommerce advertising, performance marketing, or marketplace advertising.
- 3+ years of hands-on experience managing Amazon Sponsored Ads / Amazon PPC.
- Deep experience with Amazon advertising platforms, including Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, and Amazon Marketing Cloud.
- Experience with Walmart Connect required or strongly preferred.
- Familiarity with Lowe’s One Roof Media Network, Home Depot paid media, or similar retail media platforms preferred.
- Experience managing paid media for physical products, ideally in CPG, consumer durables, home goods, appliances, manufacturing, wholesale, retail, or ecommerce.
- Strong understanding of ROAS, ACOS, TACOS, CTR, conversion rate, impression share, and retail media profitability.
- Experience managing retail media budgets and optimizing spend across multiple platforms.
- Strong analytical skills with the ability to evaluate campaign-level performance and make data-driven decisions.
- Experience managing agencies, vendors, or internal advertising specialists preferred.
- Strong communication skills and ability to present media performance to senior leadership.
- Bachelor’s degree required.
Benefits / Perks
We believe in recognizing and rewarding our employees for a job well done. We offer growth potential for motivated individuals, competitive compensation, and a comprehensive benefits package, including:
- Medical, Dental, Vision, Life Insurance
- 401K Retirement Plan
- Paid Vacation Time
- Paid Holidays
- and More!
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.
