Director of Sales- Holiday Inn Winchester, VA

Blue Sky Hospitality SolutionsWinchester, VA

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Overview

Schedule

Full-time

Career level

Director

Benefits

Career Development

Job Description

Director of Sales

Property: Holiday Inn – Winchester, VirginiaDepartment: Sales & MarketingReports To: General ManagerLocation: Winchester, Virginia

Position Summary

The Director of Sales is responsible for leading the sales strategy and revenue generation efforts for the hotel. This role develops and executes sales plans to maximize occupancy, ADR, and total revenue through corporate, group, leisure, and local market segments while maintaining strong relationships with clients and community partners.

Key Responsibilities

Sales Strategy & Revenue Generation

Develop and implement strategic sales plans to achieve revenue and occupancy goals.
Identify new business opportunities in corporate, government, association, and group segments.
Drive room revenue, meeting space utilization, and ancillary revenue.
Monitor market trends, competitor activity, and pricing strategies.
Collaborate with revenue management to optimize pricing and distribution strategies.

Account Management

Maintain and grow relationships with key corporate accounts, travel managers, and meeting planners.
Conduct outside sales calls, site tours, and client presentations.
Negotiate contracts and manage group bookings from inquiry through completion.
Ensure excellent service delivery to secure repeat business.

Team Leadership

Lead, coach, and motivate the sales team to achieve individual and departmental goals.
Set performance expectations and conduct regular performance reviews.
Coordinate with marketing, front office, and operations teams to support sales initiatives.

Marketing & Brand Alignment

Work with corporate marketing to promote the hotel through digital marketing, social media, and local campaigns.
Represent the hotel at industry events, trade shows, and community organizations.
Ensure brand standards are maintained in all sales materials and promotions.

Reporting & Analysis

Prepare and present weekly, monthly, and quarterly sales reports.
Track sales performance, pipeline activity, and revenue forecasts.
Manage sales budgets and expenses.

Qualifications

Education

Bachelor's degree in Hospitality, Business, Marketing, or related field preferred.

Experience

3–5+ years of hotel sales experience.
Previous leadership experience in hospitality sales preferred.
Experience with IHG systems and brand standards is a plus.

Skills

Strong negotiation and relationship-building skills
Excellent communication and presentation abilities
Knowledge of hotel sales systems (Delphi, Opera, or similar)
Strong analytical and forecasting abilities
Ability to lead and motivate a sales team

Key Performance Indicators (KPIs)

Revenue growth and market share
Occupancy and ADR performance
Group sales production
Client retention and new account development
Sales team performance

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FAQs About Director of Sales- Holiday Inn Winchester, VA Jobs at Blue Sky Hospitality Solutions

What is the work location for this position at Blue Sky Hospitality Solutions?

This job at Blue Sky Hospitality Solutions is located in Winchester, VA, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at Blue Sky Hospitality Solutions?

Employer has not shared pay details for this role.

What employment applies to this position at Blue Sky Hospitality Solutions?

Blue Sky Hospitality Solutions lists this role as a Full-time position.

What experience level is required for this role at Blue Sky Hospitality Solutions?

Blue Sky Hospitality Solutions is looking for a candidate with "Director" experience level.

What is the process to apply for this position at Blue Sky Hospitality Solutions?

You can apply for this role at Blue Sky Hospitality Solutions either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.