Director Of Sales & Marketing
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Overview
Job Description
Are you a relationship-driven sales leader with a passion for helping families find the right senior living solution? Legacy Retirement Communities, part of Western States Lodging & Management, is seeking an experienced Director of Sales & Marketing to lead occupancy growth, revenue performance, and community visibility while exemplifying our Personal Touch Culture.
This role is ideal for a confident, self-directed professional who thrives in a fast-paced environment, builds strong referral partnerships, and delivers results through consultative selling and purposeful marketing strategies.
Compensation: $60,000/year, depending on experience, plus commissions
Benefits: Health, dental, vision, and life insurance, 401k with a company match, HSA, etc.
What You'll Do
As the Director of Sales & Marketing, you will own and lead all sales and marketing efforts for the community, including:
Sales & Occupancy Growth
- Respond promptly to inbound inquiries via phone, email, and web (within 24 hours or sooner)
- Qualify leads, guide families through the decision-making process, and close sales
- Conduct in-person and virtual tours and manage walk-ins
- Maintain a healthy, active sales pipeline using the Sales Board and CRM
- Forecast occupancy and revenue through daily and weekly sales analysis
- Meet or exceed budgeted occupancy and revenue goals
- Track and manage move-ins, move-outs, deposits, and referral activity
CRM & Sales Standards
- Maintain accurate, detailed CRM records and next-step follow-ups
- Implement Personal Touch Selling Competencies and Legacy Sales Standards
- Ensure consistent follow-up, pipeline progression, and reporting
- Provide weekly sales plans of action using the GROW template
Marketing & Brand Visibility
- Partner with the Legacy marketing team to execute community marketing plans
- Support social media content, Google review strategies, and promotional materials
- Assist with marketing campaigns, events, and outreach initiatives
- Ensure all marketing collateral aligns with brand standards
- Maintain inventory of tour kits and promotional materials
Referral & Community Outreach
- Build and sustain purposeful relationships with professional referral partners
- Participate in networking events, expos, health fairs, and local organizations
- Track outreach activity and events in the Marketing Health Board
- Serve as a central referral resource for families and professionals
Leadership & Collaboration
- Collaborate with the Executive Director and department leaders to support sales efforts
- Coach and support team members when applicable
- Ensure the community is tour-ready, staged, and marketable at all times
- Assist with sales and marketing budget management
- Maintain confidentiality and compliance with company policies and licensing regulations
What We're Looking For
- Proven sales and marketing experience (senior living, hospitality, or healthcare preferred)
- Strong relationship-building and presentation skills
- Confident communicator with excellent listening abilities
- Highly organized, self-motivated, and results-driven
- Comfortable working in a dynamic, on-the-go environment
- Proficient with CRM systems and basic computer applications
- Team-oriented mindset with a commitment to service excellence
- Ability to adapt quickly, manage priorities, and drive continuous improvement
Why Legacy Retirement Communities?
At Legacy, we believe in a Personal Touch Culture, building trust, delivering exceptional service, and creating meaningful connections with residents, families, and referral partners. You'll be part of a mission-driven organization that values professionalism, collaboration, and growth.
Apply today to help families find home-and help our community thrive.
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.
