Director Of Sales - Hotel Sales
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Overview
Job Description
Director of Sales Job Description
A Hotel Director of Sales (DOS) maximizes property profitability by driving revenue through strategic sales, marketing, and account management. They lead sales teams, set pricing/group strategies, and motivate sales efforts. Key duties include identifying new business, maintaining client relationships, and creating sales reports. Usually, the Director of Sales will oversee multiple hotels within a market.
Core Responsibilities
- Revenue Strategy: Develop and implement monthly / QTRLY / annual sales and marketing plans to achieve hotel revenue goals.
- Sales Leadership: Lead, train, and manage the sales team to meet or exceed budgeted sales targets.
- Account Management: Actively secure new accounts and maintain existing relationships with corporate clients and travel planners.
- Strategic Pricing: Analyze competitive data (comp set) and demand to set rates and manage inventory for groups and transient business.
- Marketing & Promotions: Develop marketing initiatives, promotions, and site inspections to enhance hotel awareness and reputation.
- Reporting & Analysis: Compile weekly, monthly, and annual sales reports, forecasts, and budgets to share with corporate teams.
Required Skills and Qualifications
- Leadership: Strong team management and mentoring capabilities.
- Communication: Excellent verbal and written skills for negotiating contracts and interacting with clients.
- Technology: Proficiency with CRM systems (e.g., Sales Force) and Property Management Systems (PMS).
- Industry Knowledge: Deep understanding of local market trends, competitive strategies, and hotel industry sales tactics.
- Education: Bachelor’s degree in business, Marketing, or Hospitality Management or 7+ years in hotel sales experience preferred.
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