Director of Search Engine Marketing
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Overview
Job Description
Position OverviewThe Director of Search Engine Marketing will lead the vision, execution, and continuous improvement of our SEM department. We are looking for an individual based in the United States who will work remotely to oversee a team of specialists, drive performance across client accounts, and implement scalable systems that enhance both operational efficiency and client outcomes.
You will play a critical role in aligning paid and organic strategies, strengthening client relationships, and ensuring consistent delivery of high-quality results. This position requires a balance of strategic leadership, analytical expertise, and hands-on marketing knowledge.
Key Responsibilities
Strategic Leadership & Team Oversight
- Lead, mentor, and manage the Google Ads and SEO teams to ensure exceptional performance and accountability
- Establish and execute department-wide strategies that align with client growth objectives
- Oversee team workflows to ensure high-quality deliverables and consistent client results
Client Strategy & Performance Management
- Develop and oversee customized marketing strategies for Google Ads and SEO campaigns
- Monitor and analyze key performance indicators (KPIs), identifying opportunities to improve ROI and client outcomes
- Translate data insights into actionable growth strategies across paid and organic channels
- Maintain strong client relationships, ensuring high satisfaction, retention, and long-term success
Operational Excellence & Process Improvement
- Design, implement, and refine scalable processes and standard operating procedures (SOPs) to improve efficiency
- Oversee and optimize the client onboarding experience, ensuring seamless transitions from onboarding to campaign launch
- Ensure consistent timelines, communication, and execution across all client engagements
Cross-Platform Integration & Innovation
- Drive alignment between marketing platforms and client CRM systems to enhance performance tracking and user experience
- Provide strategic insights into market trends, competitive landscapes, and emerging opportunities
- Collaborate across teams to ensure cohesive execution between paid media, SEO, and broader marketing initiatives
SEO & Content Strategy Oversight
- Oversee SEO strategy, including keyword research, technical optimization, and content planning
- Guide content development efforts across blogs and website assets to improve organic visibility
- Provide recommendations for website optimization across platforms such as WordPress, Webflow, Squarespace, and Duda
Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field
- 5–7 years of experience in search engine marketing, including both Google Ads and SEO
- Proven experience managing or leading marketing teams in a performance-driven environment
- Strong expertise in CMS platforms, including WordPress, Webflow, Squarespace, and Duda
- Proficiency with marketing and analytics tools, such as Google Ads, GA4, GTM, GoHighLevel, SpyFu, and BirdEye
- Demonstrated ability to analyze campaign performance and translate data into strategic decisions
- Exceptional organizational and project management skills, with the ability to manage multiple priorities simultaneously
- Strong written and verbal communication skills, with confidence in client-facing settings
- Comfortable working in a dynamic, fast-paced environment with evolving client needs
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.
