Director Of Social & Influencer

We're looking for a Director of Social & Influencer Marketing to own and execute our organic social and creator playbooks. Reporting to our VP of Brand, you'll lead an existing team and level up both functions into a measurable growth engine. This is a player-coach role: you set the strategy, but stay close enough to the work to negotiate a deal, punch up a hook, or fix the tracking yourself.

On the influencer side, you'll build three things: a seeding engine that converts gifted product into posts, codes, and revenue; a paid creator layer (whitelisting, Spark Ads) priced against the same CAC bar as every other channel; and an ambassador program our subscribers actually feel. On the social side, you'll own how the brand shows up organically—content pillars, creative direction, and a production engine that turns cultural trends and consumer understanding into content that performs.

What You'll Do

• Own the social and influencer strategy, budget, and ROI: creator-driven revenue, CAC, and organic social growth
• Lead and develop the team, setting priorities, raising the bar on output, and hiring as we grow
• Define our social content strategy: the recurring formats, franchises, and themes that give the channel a distinct, consistent identity
• Direct social creative production—briefing designers and editors, shaping edits, and keeping content flowing
• Oversee creator sourcing, negotiation, briefing, and relationship management across the full strata—macro influencers to micro creators to experts and KOLs—on Instagram, TikTok, and YouTube
• Build a Meta whitelisting and Spark Ads pipeline the paid team actively spends against
• Own attribution and reporting across both functions: reach, link clicks, code redemptions, and surveys that show measurable impact
• Build the social and influencer stack—tooling, agencies, processes—for quality, speed, and scale

Requirements

• 8+ years building and managing social and influencer programs, ideally at a DTC wellness or CPG brands
• Experience leading a team while staying hands-on—you've managed people and still know how to do the work
• A track record running organic social with a clear content strategy: pillars, formats, and franchises, not just a posting
• Direct experience growing a seeding or ambassador program with 100+ active creators
• Whitelisting experience with a performance team; you can talk CAC and funnel analytics, not just reach
• A relentless negotiator who strives for win-win outcomes and builds strong relationships
• Deep cultural savvy and taste—you know what resonates with our consumer and can connect product to trend
• Fluent in SaaS tooling but scrappy enough to build tracking in a spreadsheet when it doesn't exist

Benefits

Health, Vision, and Dental InsuranceEveryday Dose offers comprehensive medical, vision, dental, and prescription plan coverage for all team members working 32+ hours per week. Eligibility begins on the first of the month following your start date, and we cover 75% of employee premiums. 401K MatchStarting on the first day of your fourth month with the company, you are eligible to participate in our company-sponsored 401(k) plan. The company offers a match of up to 80% of your contributions, capped at 5% of your salary. Flexible Wellness CreditsAt Everyday Dose, we prioritize your health and well-being. To support you, we provide salaried employees a $500 monthly wellness credit through JOON, which can be used for a variety of health and wellness-related services. Helpr Support for Families At Everyday Dose, we know that supporting our team means supporting their families too. That’s why we partner with Helpr — a modern backup childcare and family support platform that gives employees access to vetted, reliable caregivers. Helpr is here to make sure our team has trusted childcare support when they need it most — at home and at work.