Director of Social Intelligence

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity.

The Opportunity

Reporting to Adobe’s Global Head of Social Media, the Director of Social Intelligence will lead Adobe’s overarching social media intelligence and listening strategy and use data to inform key programs and initiatives. This senior leader will lead the company’s proactive and reactive social intelligence, social, cultural trendspotting, and related analysis to inform social strategy and content.  

What you'll do

• Drive overarching social listening strategy to surface and analyze online conversations and trends related to our brand, our products, and our industry

• Develop and refine our social intelligence innovation approach and strategy

• Drive our strategy for cultural and contextual social intelligence

• Lead our approach to social listening and social audience intelligence

• Provide data to drive creative and strategic platforms

• Present findings and data to senior collaborators and executives

• Build custom social intelligence dashboards and reports to surface and share real-time insights on brand health and affinity, brand-relevant conversations, cultural moments/trends, and industry landscape

• Sift through millions of data points to surface actionable insights related to customer behavior and social media trends to identify target audience segments and support the development of strategies to engage and attract them

• Work with multiple API’s and disparate data sets

• Leverage social listening tools to find opportunities for engagement, monitor/flag issues, and inform advise cross-functional teams including Product, Comms, and Customer Care.

• Partner with social media measurement group to empower outstanding social listening practices and consistent, concise reporting

• Lead relationships with contractors, vendors, and platform partners

What you need to succeed

• Extensive experience in leading social listening/intelligence for large organizations with high conversation volumes

• Extensive experience with translating social, cultural and contextual intelligence insights into actions

• Expert-level proficiency with creating queries, building dashboards, and evaluating data from social listening tools/platforms, including Sprinklr, Brandwatch, and Talkwalker

• Robust expertise in crafting insights and action from social metrics and reporting, including synthesizing results for executive-level audiences

• Proven track record for seamlessly working across different teams and partners

• Ability to provide clear plans and strategies for sophisticated issues

• Strong attention to detail and organizational skills

• Experience driving action and execution during moments of crisis

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. 

Let’s Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015. 

AI Use Guidelines for Interviews:Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.

Expected Pay Range:

Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $150,700 -- $267,600 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. In California, the pay range for this position is $184,800 - $267,600

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.