Director Of Strategic Marketing And Communications

POSITION SUMMARY

Huston-Tillotson University seeks a strategic, creative, and results-driven professional to serve as Director of Marketing and Brand Strategy. This role leads the development and execution of integrated marketing and communications strategies that strengthen brand visibility, drive student enrollment, and deepen engagement with key audiences, including prospective students, alumni, and donors.

The Director will oversee content strategy, digital engagement, and brand management while collaborating across academic and administrative units. This position requires both strategic leadership and hands-on execution in a fast-paced, mission-driven environment.

TASKS & RESPONSIBILITIES

Strategy & Leadership

• Develop and implement comprehensive marketing strategies to increase enrollment across all academic programs.
• Lead brand positioning and messaging to enhance institutional visibility and reputation.
• Supervise marketing staff and student content creators; provide direction, feedback, and performance management.
• Collaborate with Enrollment Management, Academic Affairs, Institutional Advancement, and Student Affairs to align messaging and campaigns.
• Use data and analytics to inform strategy, assess performance, and refine campaigns.

Content & Digital Engagement

• Create and manage content that drives engagement, supports recruitment, and builds brand awareness.
• Oversee institutional social media strategy, including content development, posting, and audience interaction.
• Develop compelling storytelling that highlights students, faculty, staff, and campus life.
• Elevate the digital presence of the President and senior leadership through strategic, timely content.
• Manage and maintain the marketing inbox (marketing@htu.edu) and ensure timely responses.
• Internal strategy on communications, constant contact about new news on campus.
• Develop press releases

Enrollment Marketing

• Support the enrollment funnel by developing clear, consistent communications for prospective students.
• Design and implement campaigns that guide students from inquiry to enrollment.
• Host and assess virtual recruitment events and digital engagement initiatives.

Brand Management & Communications

• Ensure consistency across all branded materials and platforms.
• Develop and maintain social media and brand guidelines.
• Support licensing and brand compliance efforts.
• Partner with departments to create program-specific marketing materials and campaigns.
• Coordinate internal communications to keep campus stakeholders informed.

Engagement & Outreach

• Strengthen alumni engagement in partnership with Institutional Advancement and event teams.
• Increase visibility through strategic partnerships, job postings, and digital platforms.
• Support campus marketing efforts, including digital displays and approved on-campus messaging.
• Represent the University at community engagements