Director Of Strategic Marketing And Communications

Director of Strategic Marketing & CommunicationsTrinity Valley School | Fort Worth, Texas

The Opportunity

• Trinity Valley School has been shaping curious, capable young people in Fort Worth for nearly• 70 years - guided by a commitment to fine scholarship, wide constructive interests, intelligent• citizenship, and spiritual and moral development. We are a Pre-K through 12 community where• students are known by name, challenged by design, and prepared for a world that's changing• fast.

• We're looking for a Director of Strategic Marketing & Communications who sees the TVS brand• as the living story of who we are, what we believe, and the difference we make in students'• lives. With a brand and identity refresh already underway, we're looking for a Director of• Strategic Marketing & Communications who is excited to jump into the process and translate our• mission, vision, and values into compelling stories that go far beyond logos and taglines.• As Director of Strategic Marketing, you'll report to the Chief Advancement Officer and serve as a• trusted advisor and strategic partner to the Head of School. You will help define and express the• vision for the School and then bring it to life with creativity, precision, and heart.

What You'll Do

Steward the brand.

• At TVS, our brand is how we show up in the world. You'll manage our visual identity, editorial• voice, and the narrative framework that connects prospective families, current students and• parents, alumni, and donors to our story. You'll develop messaging that's authentic,• differentiated, and deeply rooted in our commitment to fine scholarship, wide constructive• interests, intelligent citizenship, and spiritual and moral development. You'll make sure that• every touchpoint - from our website to our social channels to the materials families receive -• reflects who we are at our best.

Drive enrollment through strategic partnerships.

• You'll work hand-in-hand with our Director of Enrollment Management to move families from• awareness to inquiry to enrollment. You'll design campaigns that are targeted, measurable, and• that resonate deeply with prospective families. You'll dive into tools like Niche.com, leverage• CRM data, and build nurture sequences that meet families where they are. You'll create• viewbooks, digital presentations, web content, and more that doesn't just inform, but inspires.

Build a vibrant digital presence.

• Our website and social media are the front doors to our school. It's important that they reflect• the balance between our historical roots and the energy, excellence, and innovation happening• on our campus every day. You'll lead the strategy for our digital ecosystem, ensuring our content• is current, compelling, and optimized for discovery. You'll establish KPIs, track performance, and• use data to guide decisions to demonstrate that we're not just keeping up, but leading the way.

Tell stories that matter.

• At the heart of this role is storytelling. You'll identify and produce the stories that showcase• student achievement, faculty distinction, and institutional impact. You'll oversee school• publications, manage our content calendar, and direct photographers, videographers, and• creative vendors to build a library of assets that brings our mission to life in authentic and• accessible ways.

Be the School's voice in critical moments.

• Whether it's a routine community update or a moment of uncertainty that requires calm, clear• communication, you'll be the person we turn to. You'll manage timely, accurate, and• appropriately-toned communications to our community, build relationships with local and• regional press and develop crisis communication protocols. In difficult moments, you'll help TVS• show up with integrity and confidence.

Build and lead a team.

• You'll inherit a capable foundation and help determine how to grow it. You'll advise the Chief• Advancement Officer about team structure, make the case for new resources and build a culture• of creativity, collaboration and high standards. As the team grows, you'll manage additional• direct reports and mentor emerging talent.

Serve as a strategic partner to leadership.

• This role is a vital member of the senior administrative team. You'll contribute to school-wide• planning, collaborate across departments, and work closely with Advancement on campaign• messaging and donor communications. You'll be a trusted advisor to the Head of School,• helping him lead with clarity, bringing both creativity and good judgment to every challenge.• Manage external marketing partners.

• You'll work closely with select outside firms providing expertise in areas such as SEO, Google• Analytics, and digital optimization. You'll ensure their work is aligned with TVS strategy, translate• insights into action, and serve as the internal lead on performance and accountability.

Who You Are

• You're a strategic, entrepreneurial communicator who sees the big picture without losing sight of• the details. You balance creative vision with analytical rigor - equally comfortable developing a• brand narrative and diving into campaign performance data to see what's actually working.• You write with clarity and craft, and you know how to adapt your voice across audiences: a• speech for the Head of School, a compelling email to prospective families, and talking points for• a media interview can all land on your desk in a matter of days - and you handle all of it with• confidence.

• You're a natural collaborator. You build trust easily, bring people along with you, and genuinely• enjoy working with others to amplify the great things happening at TVS. You're energized by the• chance to shape a new structure and lay out the case for resources, and dedicated to making• the most of every opportunity until those structures are in place. You're resourceful and ready to• roll up your sleeves when the moment calls for it.• You thrive under pressure, maintain composure in sensitive situations, meet deadlines without• sacrificing quality, and stay focused when things get complicated. And above all, you believe in• the power of education to shape lives. You're drawn to schools that prioritize character, curiosity,• and community alongside academic excellence.

What You Bring

• Required• Bachelor's degree in Marketing, Communications, Journalism, or a related field• 7+ years of progressive experience in marketing and communications, with• demonstrated leadership responsibility• Proven track record of developing and executing integrated, data-driven marketing• strategies• Demonstrated experience developing, managing, and evolving a cohesive brand• identity across channels and audiences• Strong written and verbal communication skills with the ability to adapt across audiences• and formats• Experience navigating sensitive communications and reputational situations with sound• judgment, discretion, and a clear, consistent voice• Proficiency with digital marketing platforms, CMS/website management, email marketing• tools, and analytics (Google Analytics or equivalent)• Fluency in social media strategy and platform management, including content• planning, community engagement, and performance analysis• Experience managing staff, vendors, and budgets• Preferred• Experience in an independent school, higher education, or mission-driven nonprofit• environment• Familiarity with enrollment marketing, CRM systems (e.g., Finalsite, Blackbaud, FACTS),• and funnel-based campaign strategy• Experience with paid digital advertising (Meta, Google Ads) and SEO/SEM strategy• Graphic design proficiency (Adobe Creative Suite or equivalent)• Video production experience or ability to direct video projects

What We Offer

• TVS is a place where the work is meaningful, the people are exceptional, and leadership is• supportive and energized. You'll join a vibrant Pre-K through 12 community where students are• genuinely known and valued, and where the adults around them are just as committed to their• own growth. You'll have a real seat at the table, a leadership team that believes in your vision,• and the runway to build something that lasts.

• Compensation is competitive and commensurate with experience, benchmarked against peer• independent schools in the Dallas–Fort Worth market. A comprehensive benefits package• includes health coverage, immediate vesting in a 403(b) retirement plan with employer• matching; and an Employee Assistance Program. We are committed to supporting your ongoing• professional growth in the field.

• This role requires flexibility to work occasional evenings or weekends for school events,• emergencies, or campaign launches. The ability to maintain confidentiality and work effectively• across a diverse school community - students, families, faculty, staff, and alumni - is• essential.

How to Apply

• Qualified candidates should complete an online application for employment by visiting Trinity Valley School Career Opportunities . Applicants will receive an email confirming receipt of their• application. Please attach a cover letter and resume.• For questions or general inquiries about this opportunity, please contact:• Amy Adkins• Chief Advancement Officer• Phone: (817) 321-0112• Email: adkinsa@tvs.org---• Reports to: Chief Advancement Officer• FLSA Status: Exempt / Full-Time• Trinity Valley School is an equal opportunity employer. The foregoing statements describe the• general purpose and responsibilities assigned to this position and are not an exhaustive list of• all responsibilities, duties, or skills required.*