Director of Web (Remote)

ION is looking for a Director of Web to own web strategy and delivery end-to-end across HIP and Neon Canvas: partner website design, development, launches, and maintenance, including coordination of third-party vendors. If you've led web delivery at scale, unified two brands under one operating model, and want a seat where you set the standard instead of following one, we want to talk to you.

This is not a hands-on-keyboard build or QA role.

The best fit has already run a web function at a similar-size agency, managing multi-client web delivery across 500-plus accounts, and has personally unified two brands or logos under one umbrella into a single operating model. You won't be building or QA'ing sites; your Team Leads and their specialists own that. Your job is to lead the leaders, set the strategy, own the numbers, and keep HIP and Neon Canvas ahead of every competing agency.

As Director of Web, you'll lead the Web Team Leads across both brands, unify HIP and Neon Canvas's web ways of working into one operating model, and own on-time delivery, quality, client retention, delivery margin, and growth. You'll also own innovation for the seat: scouting emerging build and design practices, AI-assisted delivery, and conversion tech, and driving AI enablement across the web teams, in step with the Sr. Director of Operations on company-wide AI direction.

If you're a leader of leaders who thinks in playbooks, margin, and what's next, this role was built for you.

WHAT YOU'LL DO

• Own web project standards, the design/dev operating model, and innovation for HIP and Neon Canvas.
• Own on-time launches, post-launch quality and defects, and partner retention across both brands.
• Merge HIP and Neon Canvas's web ways of working into one operating model.
• Own escalations, QBRs, partner web discovery at scale, and the function's voice to leadership.
• Own the service line's P&L (revenue and margin), pricing and packaging, utilization and capacity, and growth and expansion.
• Run pre-sales scoping and support sales as the function's expert on web pitches and proposals.
• Own org design, leveling and career paths, comp-band input, succession and bench planning, and the function's onboarding and L&D.
• Manage the function's vendors, contracts, and SLAs, including third-party relationships; own its budget; own risk, compliance, and brand safety at scale.
• Bring emerging build/design practices, AI-assisted delivery, conversion tech, and automation into the web operating model ahead of competitors.
• Lead AI enablement across the web teams, tools, workflows, and training, leaning on the Sr. Director of Operations for company-wide direction.
• Run 1:1s with each Team Lead for coaching, scorecard review, and unblocking; personally work the handful of at-risk or sliding partners while the leads own the rest.

WHO WE'RE LOOKING FOR

• You've run a web function at a similar-size agency, managing multi-client web delivery across 500-plus accounts, and can hit the ground running from day one.
• You've personally led web delivery across two brands or logos operating under one umbrella, and can speak to how you standardized ways of working, tooling, and QA into a single operating model.
• You're a leader of leaders, not just a leader of specialists; you know how to hire, level, coach, and hold other managers accountable.
• You think in scorecards, margin, and launch pipelines, and you can spot where a portfolio is at risk before it shows up as churn.
• You're commercially literate; P&L, utilization, and growth aren't foreign concepts; they're how you already think about the function.
• You're comfortable in the room with leadership, sales, and big partners, and you can deliver a QBR or handle an escalation with confidence.
• You're genuinely energized by what's next; AI-assisted build/design, conversion tech, and automation excite you, not overwhelm you.
• You hold your Team Leads to a high bar because you hold yourself to one.

WHAT YOU NEED TO HAVE

• 2+ years as a Director of Web or equivalent at an agency of similar size and scope, managing multi-client web delivery across 500+ accounts.
• Direct experience unifying web delivery across two brands or logos under one umbrella into a single operating model.
• 6+ years in web design and development delivery, ideally agency or multi-client, with strong command of WordPress and modern build stacks; orthodontic or dental experience is a plus.
• 2+ years leading other managers, not only individual specialists.
• Strong delivery/project management and QA discipline, with proven experience managing vendor build teams to SLA.
• Proven change-management ability and experience standardizing two teams.
• Commercial literacy, including delivery margin, utilization, and growth, and experience partnering with sales.
• Excellent executive communication and stakeholder management skills.

COMPENSATIONThis role includes base pay plus variable compensation. 

BENEFITS

• 401(k) matching 
• Dental Insurance
• Health Insurance
• Vision Insurance 
• Life Insurance
• PTO eligibility after 90 days of hire (10 vacation days the first year of service, unlimited PTO starting year two, flexible partial days, and sick/ personal days)
• Remote position (You MUST be located in the US.)

SCHEDULE

• 8 am- 5 pm CST 
• Monday to Friday