Director of Web Development
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Overview
Job Description
About Home Genius Exteriors
Home Genius Exteriors is a leading home services company specializing in roofing, siding, windows, doors, and gutters. With a commitment to delivering exceptional customer experiences and innovative home improvement solutions, we are growing rapidly across our markets and investing heavily in our digital presence to match our
ambitions.
Position Overview
We are seeking an experienced and driven Director of Web Development to lead our
digital development strategy and execution. This senior leadership role is responsible
for overseeing the architecture, development, and continuous optimization of all web
properties — from lead generation landing pages to customer portals and internal tools.
You will collaborate cross-functionally with Marketing, Sales, IT, and Operations to
ensure our web ecosystem drives measurable business results.
Key Responsibilities
Leadership & Strategy
Define and execute the web development roadmap aligned with company growth
objectives
Build, mentor, and manage a high-performing team of front-end, back-end, and
full-stack developers
Establish development best practices, coding standards, and quality assurance
processes
Partner with the CGO and senior marketing leadership to prioritize digital
initiatives
Web Development & Architecture
Oversee the design, development, and maintenance of all company websites,
microsites, and landing pages
Lead the selection and implementation of CMS platforms, web frameworks, and
third-party integrations (CRM, scheduling, quoting tools, etc.)
Ensure scalable, secure, and high-performance web architecture across all
properties
Manage integrations with HubSpot, Google Tag Manager, and other home
services-specific software
Performance & Optimization
Drive conversion rate optimization (CRO) initiatives across all digital touchpoints
to maximize lead generation
Establish and monitor KPIs including page speed, uptime, Core Web Vitals, and
conversion metrics
Oversee A/B testing frameworks and data-driven iteration cycles
Ensure all web properties are SEO-optimized and compliant with accessibility
standards (WCAG 2.1)
Lead Generative Engine Optimization (GEO) strategy to ensure Home Genius
Exteriors is prominently surfaced in AI-powered search results (Google AI
Overviews, ChatGPT, Perplexity, Bing Copilot, and emerging AI agents)
Implement structured data, schema markup, and entity optimization to maximize
brand visibility and citation in AI-generated answers
Stay ahead of evolving AI search behavior and adjust web content architecture,
internal linking, and authority-building strategies accordingly
Operations & Compliance
Manage web hosting infrastructure, domain portfolio, and disaster recovery
protocols
Ensure data privacy compliance (GDPR, CCPA) and maintain robust
cybersecurity standards
Manage vendor relationships, agency partnerships, and software licensing
Oversee the web development budget and resource allocation
Qualifications
Required
8+ years of progressive web development experience, with at least 3 years in a
leadership or director-level role
Proven expertise in front-end technologies (HTML5, CSS3, JavaScript, React or
Vue.js) and back-end development (Node.js, PHP, Python, or similar)
Experience managing and optimizing CMS platforms (WordPress, Webflow, or
similar)
Deep understanding of SEO best practices, web analytics (GA4, Google Search
Console), and CRO methodologies
Strong project management skills with experience in Agile/Scrum methodologies
Demonstrated ability to lead distributed development teams and manage multiple
projects simultaneously
Excellent communication skills — able to translate technical concepts for non-
technical stakeholders
Preferred
Experience in the home services, home improvement, or contractor industry
Familiarity with lead generation ecosystems and marketing technology stacks
Experience with headless CMS architecture, API development, or Progressive
Web Apps (PWAs)
Knowledge of paid media tracking, call tracking integrations, and multi-touch
attribution
Experience with Generative Engine Optimization (GEO) — optimizing web
content for visibility in AI-powered search experiences including Google AI
Overviews, ChatGPT, Perplexity, and Bing Copilot
Familiarity with structured data, schema markup, and entity-based SEO
strategies that improve brand presence in AI-generated answers and large
language model (LLM) citations
Understanding of how AI search algorithms surface local and home services
content, and the ability to develop content and technical strategies that align with
these emerging discovery channels
What We Offer
Competitive salary commensurate with experience
Performance-based bonus structure
Comprehensive health, dental, and vision benefits
Generous PTO and flexible hybrid work schedule
A fast-paced, entrepreneurial environment with real ownership and visibility
Opportunity to shape the digital future of a rapidly scaling national brand
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.
