Downstream Marketing Manager DTC & Provider Channels (Social Media Revenue Focus)

Now Hiring: Downstream Marketing Manager – DTC & Provider Channels (Social Media Revenue Focus) We are a national staffing firm and are currently seeking a Downstream Marketing Manager a prominent client of ours. Details for the position are as follows: Irvine, CA Pay Rate: $90 – $102/hr Contract: ASAP Start | 3+ Months (Possible Extension)

We are seeking an experienced Downstream Marketing Manager to lead strategic marketing initiatives focused on both Direct-to-Consumer (DTC) and Healthcare Provider channels. This role is ideal for a data-driven marketing professional with a strong background in healthcare, medical device, or pharmaceutical marketing and a proven ability to drive revenue through social media and multi-channel campaigns.

Key Responsibilities:

• Develop and execute integrated marketing strategies across DTC and provider channels with a strong emphasis on social media revenue generation
• Lead downstream marketing support including sales enablement materials, product collateral, and customer/provider-focused messaging
• Manage social media strategy including content planning, paid/organic campaigns, influencer partnerships, and community engagement
• Drive multi-channel campaigns across digital, print, email, events, partnerships, and social platforms
• Support product launches, commercialization efforts, and brand lifecycle management
• Identify and manage influencer relationships for both consumer and healthcare professional audiences
• Conduct market research, competitive analysis, and customer insights to strengthen product positioning and campaign performance
• Partner cross-functionally with product, sales, medical, analytics, communications, and market access teams
• Analyze campaign performance metrics and optimize strategies to maximize ROI, engagement, lead generation, and revenue
• Ensure all marketing activities align with healthcare regulations and brand compliance standards

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or related field (advanced degree preferred)
• 5+ years of marketing experience within healthcare, medical device, or pharmaceutical industries
• Experience within aesthetics or plastic surgery markets preferred
• Strong expertise in digital marketing, paid social, analytics tools, and healthcare compliance requirements
• Demonstrated success in brand management, downstream marketing, go-to-market strategy, and commercialization
• Proven track record managing social media campaigns that directly impact revenue growth
• Experience marketing to both healthcare professionals and end consumers
• Excellent analytical, project management, and communication skills

If you or someone in your network is interested, please apply or reach out directly.Our company offers our contractors a suite of benefits after a qualification period including health, vision, dental, life and disability insurance.By applying for this job, you agree to receive calls, AI-generated calls, text messages, or emails from and its affiliates, and contracted partners. Frequency varies for text messages. Message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You can reply STOP to cancel and HELP for help. You can access our privacy policy at Privacy Policy