DTC Growth Marketing Manager
Malouf CareersNibley, UT
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Overview
Schedule
Full-time
Career level
Director
Remote
On-site
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Job Description
Malouf is looking for a DTC Growth Marketing Manager to support and scale our direct-to-consumer brands, including Malouf, Lucid, Linenspa, and Vibe. We are looking for an individual who is self-motivated, analytical, and performance-driven with experience in paid acquisition and ecommerce growth. The ideal candidate is comfortable owning measurable revenue outcomes, managing multiple brands at once, working cross-functionally, and making data-based decisions that directly impact top- and bottom-line performance. This role will oversee acquisition efforts across all DTC brands while directly managing ecommerce performance for Malouf and Linenspa.Responsibilities and Duties
- Own paid acquisition strategy across Meta, Google, Shopping, retargeting, and other performance channels for all DTC brands.
- Manage and hold agency partners accountable to defined CPA, ROAS, and revenue targets.
- Monitor and optimize blended CAC across the portfolio.
- Allocate budgets across brands based on performance and strategic priorities.
- Build and maintain monthly revenue forecasts and ensure spend pacing aligns with approved budgets.
- Develop and execute structured creative testing initiatives to improve performance.
- Partner with ecommerce and CRO Manager to align traffic strategy with on-site conversion optimization.
- Directly manage ecommerce merchandising and promotional execution for Malouf and Linenspa.
- Coordinate product launches, promotions, pricing updates, and site updates to align with acquisition efforts.
- Analyze performance trends and provide data-driven recommendations to improve revenue efficiency.
- Prepare and present monthly performance reports highlighting revenue, efficiency, testing results, and growth opportunities.
- Work cross-functionally with Lifecycle (Email/SMS), CRO, CX, and Product teams to ensure alignment across the full customer journey.
- 1–3 years of experience in performance marketing, growth marketing, or DTC ecommerce.
- Experience managing or supporting paid acquisition campaigns (Meta, Google, etc.) preferred.
- Strong analytical skills with the ability to interpret data and provide actionable recommendations.
- Experience working with agencies a plus.
- Comfortable managing multiple brands and initiatives simultaneously.
- Strong organizational skills and ability to prioritize effectively.
- Self-starter with ability to work independently in a fast-paced environment.
- Strategic thinker with strong problem-solving skills.
- Excellent written and verbal communication skills.
- Bachelor’s Degree preferred.
- Full-Time 40hrs/week in office required.
- HSA Eligible Health Plan
- Dental w/ orthodontics
- Vision Plan
- Basic Life insurance
- Short-term Disability Insurance – Voluntary
- Long-term Disability Insurance
- Company-matched 401K
- Free daily gourmet lunch provided by our company chef
- Onsite fitness center
- Product discounts
We are an EOE/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, or any other status protected by law.
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FAQs About DTC Growth Marketing Manager Jobs at Malouf Careers
What is the work location for this position at Malouf Careers?
This job at Malouf Careers is located in Nibley, UT, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
What pay range can candidates expect for this role at Malouf Careers?
Employer has not shared pay details for this role.
What employment applies to this position at Malouf Careers?
Malouf Careers lists this role as a Full-time position.
What experience level is required for this role at Malouf Careers?
Malouf Careers is looking for a candidate with "Director" experience level.
What is the process to apply for this position at Malouf Careers?
You can apply for this role at Malouf Careers either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.