E-Commerce Sales And Marketing Analyst

Prestige Consumer Healthcare is a company that focuses on product innovation and quality in the over-the-counter healthcare and women's health categories to better improve the lives of our customers and their world. For generations, our trusted brands have helped consumers care for themselves and their loved ones. We are the largest independent provider of over-the-counter products in North America, and we are constantly improving and creating products that match the ever-changing lifestyles and needs of people and families everywhere.

JOB SUMMARY: The Ecommerce Business Analyst will support the strategic and operational performance of our ecommerce channels. This role combines data governance, performance analysis, operational leadership, and cross-functional coordination to drive eCommerce growth. The ideal candidate is analytical, organized, detail-oriented, and entrepreneurial-comfortable using data to lay foundational storytelling, turning insights into action, and comfortable managing multiple workstreams with several stakeholders simultaneously (ie: Brand Marketing, Finance, Planning).

MAJOR RESPONSIBILITES/ACTIVIES:

Sales Performance Analytics & Operations

• Analyze full-funnel ecommerce performance to identify margin drivers and performance gaps.
• Conduct deep-dive analysis on marketing performance, inventory, pricing, and promotions to improve sales and profitability.
• Apply learning to build recommendations that will optimize customer experience and conversions.
• Monitor and troubleshoot unauthorized seller patterns to ensure a seamless experience.
• Oversee product data accuracy, taxonomy, categorization, and variation strategy.

Digital Marketing Coordination:

• Align digital marketing strategy-including national media, retail media, SEO, and promotions-with ecommerce priorities and revenue targets.
• Collaborate with brand and content teams to define site enhancements, support initiative prioritization, and validate post-launch impact with agreed upon KPI's.
• Maintain and manage the product assortment, pricing strategy, promotional calendar, and digital merchandising plans.

Ecommerce Team Operations & Data Governance

• Develop and optimize data sets to inform and optimize revenue, margin, and growth targets.
• Track ecommerce performance, with accountability for conversion, traffic, AOV, LTV, and customer retention metrics.
• Monitor competitive landscape, industry benchmarks, market trends, and customer insights to guide business decisions.
• Support Marketing, Planning, and Finance teams to deliver on ecommerce goals with both planned and ad hoc research and reporting projects.
• Manage budgets, invoice processing, and accruals.

QUALIFICATIONS:

• Bachelor's degree in Marketing, Analytics, Business Administration, or a related field is required.
• 3-5 years of experience in e-commerce sales and marketing roles, with demonstrated success achieving sales targets.
• Amazon Vendor Central required
• Strong understanding of e-commerce platforms, digital marketing channels, and online consumer behavior.
• Excellent analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions.
• Exceptional communication, presentation, and interpersonal skills, with the ability to influence stakeholders and drive alignment across teams.
• Demonstrated leadership abilities, with a track record of leading cross-functional teams and delivering results in a fast-paced, dynamic environment.
• Strong project management skills with ability to prioritize, multi-task, meet deadlines, and stay highly organized.
• Experience working in retail or consumer goods industry preferred.
• Proficiency in Microsoft Office Suite and other relevant software applications.

LANGUAGE SKILLS:

Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.

MATHEMATICAL SKILLS:

Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.

REASONING ABILITY:

Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.

PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit. The employee frequently is required to talk or hear. The employee is occasionally required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms; and stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, and ability to adjust focus.

WORK ENVIRONMENT:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually moderate.

No Sponsorship: Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

#HybridWork: We follow a Hybrid work schedule. All applicants must be able to work in our Tarrytown office Tues/Wed/Thurs (remote on Mon/Fri).

Compensation Range: $100,000 - $115,000 annually