eCommerce & Marketing Specialist
Fermob USACumming, GA
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Overview
Schedule
Full-time
Career level
Senior-level
Remote
Option for remote
Benefits
Health Insurance
Paid Holidays
Paid Vacation
Job Description
eCommerce & Marketing SpecialistAbout Fermob:Fermob USA is the North American branch of Fermob, the renowned French outdoor living brand. Serving the United States and Canada for over 20 years, we have brought Fermob furniture to American homes, workplaces, hotels, restaurants, and public spaces, with the aim of sharing the French “joie de vivre” and our love of French design. We bring people together – outdoors and indoors – and when people are connected, good things happen.We are looking for an eCommerce & Marketing Specialist to help grow our online presence and eCommerce business.Position Summary:In this role you will combine a strong eye for design with hands-on experience in eCommerce and marketplaces, creating compelling content and delivering meaningful customer experiences. Working in a collaborative, cross-cultural environment, you will partner with international teams to bring ideas to life, optimize our online presence, follow up with the Customer Service team on order fulfillment, and contribute to strategic initiatives while staying ahead of emerging eCommerce trends through ongoing market research.Experience, Skills & Knowledge:
- Bachelor’s degree in Marketing, Communications, Business, or related field
- 3+ years of experience in an eCommerce or related role
- Strong analytical skills and data-driven mindset
- Familiarity with marketing automation tools
- Solid knowledge of SEO, PPC, email marketing, and social media marketing
- Experience with Google Analytics
- Experience with CMS platforms (Adobe, WordPress, Shopify, etc.)
- Basic knowledge of HTML/CSS
- Experience with Amazon marketplace and B2B eCommerce is a plus
- Video, photography competences
- AI marketing tools knowledge
- Comfortable with KPI, reporting, analysis
- Excellent written and verbal communication skills
- Comfortable working in an international environment
- Strong focus on TEAMWORK
- Campaign management
- Data analysis
- SEO, LEO & SEM
- Content marketing
- Paid advertising
- Monitor the online product offer, including new product launches, discontinued items, product visuals, descriptions, and e-merchandising, etc.
- Follow up on website developments with headquarters (HQ) (new sections, functionalities, and improvements, B2B eCommerce website, etc.)
- Participate in the definition of action plan timelines (campaigns, brand content, seasonal activations, etc.), define, develop, and implement local content in collaboration with HQ
- Cooperate with HQ on marketing automation campaigns
- Participate in paid media campaigns in collaboration with the French team to maximize ROI
- Partner and cooperate with HQ in France to optimize website performance in terms of SEO & LEO, and user experience
- Provide stock recommendations for the B2C eCommerce website
- Manage the Amazon boutique, including product listings and customer order follow-up with the online agency (product information, and content creation)
- Track KPIs and prepare performance reports for internal stakeholders
- Conduct market research and competitor analysis to identify growth opportunities
- Perform in-depth data analysis to identify trends, insights, and optimization opportunities
- Stay up to date with emerging digital trends, tools, and platform updates
- Work closely with the sales team to align our eCommerce strategy with that for online retailers
- Act as the main point of contact for Customer Service regarding eCommerce orders
- Other tasks and projects as assigned
- Update or create sales presentation to support Sales team
- Adapt sales tools to local needs
- Identify and create case studies for contract market
- Coordinate launch of new brand on US market (newsletter and emailing campaigns, tools, presentations, etc./ eCommerce activation)
- Competitive base salary
- Potential corporate bonus
- Paid time off (PTO)
- 401K with company match
- Paid holidays
- Company paid / subsidized insurance package
- Partial work from home (WFH) opportunity after qualification period
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FAQs About eCommerce & Marketing Specialist Jobs at Fermob USA
What is the work location for this position at Fermob USA?
This job at Fermob USA is located in Cumming, GA, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
What pay range can candidates expect for this role at Fermob USA?
Employer has not shared pay details for this role.
What employment applies to this position at Fermob USA?
Fermob USA lists this role as a Full-time position.
What experience level is required for this role at Fermob USA?
Fermob USA is looking for a candidate with "Senior-level" experience level.
Does Fermob USA allow remote work for this role?
Yes, this position at Fermob USA supports remote work, giving candidates the flexibility to work outside the primary office location.
What benefits are offered by Fermob USA for this role?
Fermob USA offers following benefits: Health Insurance, Paid Holidays, Paid Vacation, and 401k Matching/Retirement Savings for this position. Actual benefits may vary depending on the employer's policies and employment terms.
What is the process to apply for this position at Fermob USA?
You can apply for this role at Fermob USA either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.