Email & Retention Marketing Strategist

SUMMARY

We are seeking an analytical, strategic, and growth-oriented Email & Retention Marketing Strategist to fully own and scale our lifecycle marketing engine. In this role, you will be the primary architect and manager of our customer retention strategy, using Email and SMS (via Klaviyo) as the core pillars to maximize Customer Lifetime Value (LTV), repeat purchase rate, and engagement.

While most of your focus will drive direct-to-consumer (DTC) apparel storefronts, you will also leverage your expertise to support and grow wholesale and B2B communication channels.

Note: This is an analytical, strategic, and channel-management role. You will not be responsible for designing graphic assets, but you will be the primary driver of creative performance analysis, audience segmentation, testing frameworks, and briefing creative/copy teams for future initiatives.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Retention & Lifecycle Ownership

• Strategy & Architecture: Fully own and execute the end-to-end retention and lifecycle roadmap across email and SMS to drive repeat purchase rate, reduce churn, and lift overall LTV.
• Automated Flows: Audit, build, optimize, and scale automated lifecycle customer journeys in Klaviyo (e.g., Welcome series, Abandoned Cart/Checkout, Browse Abandonment, Post-Purchase & Cross-Sell, Replenishment/Restock alerts, Winbacks, and Sunset policies).
• Campaign Calendar: Plan, schedule, and manage the full promotional, editorial, and product-launch broadcast calendar for DTC apparel lines and seasonal drops.
• Wholesale & B2B Expansion: Build and maintain dedicated email workflows and segmented campaigns to support wholesale accounts, trade partners, and B2B buyers (e.g., line sheet announcements, order reminders, seasonal pre-orders, and portal engagement).

Testing, Experimentation & Optimization

• Test & Learn Roadmap: Design, execute, and document a structured, continuous A/B and multivariate testing strategy across subject lines, preview text, SMS send times, copy hooks, promotional offers, frequency, and click-to-open drivers.
• Segmentation: Architect advanced behavioral, demographic, and RFM (Recency, Frequency, Monetary) segments in Klaviyo to deliver highly personalized messaging at scale.
• List Health & Deliverability: Monitor deliverability, inbox placement, sender reputation, bounce rates, unsubscribe rates, and list hygiene standards (including DMARC/SPF/DKIM alignment and sunset automations).

Creative Analysis & Cross-Functional Collaboration

• Creative Performance Review: Systematically analyze creative asset performance (e.g., visual layout, imagery vs. text ratios, CTA hierarchy, product focus) and translate metrics into actionable feedback and creative briefs.
• Partner with Marketing & Creative: Collaborate closely with brand marketing, copywriters, graphic designers, and merchandising teams to communicate what creative converts and guide future creative production.
• Merchandising Alignment: Partner with inventory and e-commerce teams to ensure campaigns align with apparel drops, core replenishment lines, clearance pushes, and stock availability.

Reporting & Analytics

• Build and maintain weekly and monthly retention reporting dashboards tracking revenue per recipient (RPR), open rates, CTR, conversion rates, unsubscribes, list growth, and overall attributed revenue share.
• Uncover actionable customer journey insights and communicate findings effectively to cross-functional leadership.