Email & APP Marketing Specialist
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Overview
Job Description
Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world's top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people's lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.
We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.
Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.
Overview
We are seeking a detail-oriented and data-driven Email & App Marketing Specialist to drive customer engagement, retention, and revenue growth across TP-Link's US market. This role will be responsible for planning and executing email marketing campaigns, managing CRM initiatives, and developing targeted in-app marketing experiences within the Tether and Deco app ecosystems.
The ideal candidate has hands-on experience with lifecycle marketing, email automation, audience segmentation, and mobile app engagement strategies. Working closely with cross-functional teams, they will create compelling customer journeys, optimize campaign performance through data analysis, and drive adoption of new products, Wi-Fi upgrades, firmware updates, and subscription services. Success in this role requires strong CRM platform expertise, excellent copywriting skills, and a passion for leveraging customer insights to improve engagement, increase customer lifetime value, and reduce churn.
Responsibilities
- US Email Marketing & CRM Calendar
Calendar Execution: Plan, schedule, and send promotional and lifecycle email campaigns tailored to the US market, key shopping events (e.g., Black Friday/Cyber Monday, Back-to-School, Prime Day), and product launch timelines.
Copywriting & Messaging: Craft high-converting email subject lines, preview text, body copy, and calls-to-action (CTAs) optimized for US consumer preferences.
Audience Segmentation: Segment US subscribers based on hardware purchase history (Deco, Arche) , active app usage, customer lifecycle stage, and behavioral engagement.
Technical Setup & QA: Configure campaigns, build dynamic product blocks, test links/landing pages, and deploy error-free broadcasts using CRM platforms
- App Marketing Ownership (Tether & Deco Apps - US Market)
In-App Campaigns: Design and deploy targeted in-app messages, push notifications, and banner promotions within TP-Link's mobile app ecosystems (Tether & Deco) specifically for US users.
Upselling & Feature Adoption: Drive awareness of app-exclusive features, highlight firmware updates, and run targeted campaigns to cross-sell Wi-Fi 7 upgrades and paid subscription services (e.g., HomeShield)
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.
