Email Marketing & Content Specialist (Firearms Industry)
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Overview
Job Description
Email Marketing & Content Specialist (Firearms Industry)
You Should Know
Location: On-Site in Addison, TX
Position Type: Full-Time, Direct Hire
Compensation: Up to $70K
Citizenship Requirements: U.S. Citizens and Green Card Holders only
Why This Role Matters
We are a fast-growing ecommerce retailer specializing in firearms, ammunition, optics, and shooting gear. We serve hunters, shooters, and responsible gun owners nationwide. We’re looking for a marketing-minded communicator who understands this industry, knows the audience, and can create high-performing content that drives results.
The Email Marketing & Content Specialist will own the planning, writing, creation, and execution of ongoing email marketing campaigns, including daily deals, new product announcements, educational content, and promotional offers. This role also includes writing blog articles, landing page copy, and product highlights that reflect our brand voice and connect authentically with the firearms community.
This is an on-site role in Addison, TX. Remote applicants will not be considered.
What You’ll Do Every Day
Plan and deploy daily and weekly marketing emails across promotions, launches, and sales.
Write clear, accurate, and compelling copy for emails, product features, blog articles, and landing pages.
Maintain a content and promotion calendar, coordinating with purchasing, sales, and operations.
Gather product highlights and messaging that align with inventory, pricing, and market demand.
Segment lists and optimize email performance for open rate, click-through, and conversion.
Work with internal or external design resources to produce email graphics and product assets.
Ensure all messaging aligns with legal and platform compliance for firearms-related communication.
Monitor and report on campaign performance, trends, and opportunities for growth.
Stay knowledgeable about new products, firearm platforms, accessories, and industry developments
What You Bring
Hands-on knowledge of firearms, accessories, ammo, optics, and firearms culture.
Required: Previous experience in the firearms or outdoor industry (marketing, retail, media, product, etc.).
Strong writing ability with the ability to switch tone for different campaign types.
Experience with an email marketing platform (Klaviyo, Mailchimp, Omnisend, HubSpot, etc.).
Familiarity with ecommerce product data and merchandising.
Ability to manage multiple promotions with tight deadlines.
Self-driven, resourceful, and comfortable working with a fast-paced team.
Magento, Shopify, WooCommerce, or other ecommerce platform experience.
Light photo editing / graphic design skills (Photoshop, Canva, Figma).
Basic HTML knowledge.
SEO or blog content strategy experience.
Ready to increase the impact of our marketing and web presence?
Send us your resume and show us how.
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.