Email Marketing Coordinator

About DREAMLABS

Role Overview

Key Responsibilities

• Campaign Implementation: Build, schedule, and launch email and SMS campaigns across multiple clients based on finalized strategic briefs and provided creative assets.
• Flow Logic & Automation: Build, update, and maintain automated customer journeys in Klaviyo, including welcome, abandoned cart, browse abandonment, post-purchase, winback, and other lifecycle flows.
• Audience Segmentation: Build and apply accurate audience segments based on campaign objectives, customer behavior, purchase history, engagement, and other relevant criteria.
• Pop-Ups & On-Site Capture: Build and maintain Klaviyo forms and pop-ups, including targeting rules, triggers, and integrations with email and SMS programs.
• Quality Assurance: Conduct thorough self-QA before anything goes live, including links, UTMs, segmentation, exclusions and suppressions, flow logic, copy, creative, mobile and desktop rendering, test sends, and scheduling.
• Project & Account Coordination: Keep campaign and flow builds organized and on schedule, proactively communicate status and blockers, and ensure deliverables move smoothly from brief through launch.
• Client Communication: Support day-to-day client communication in Slack or Teams by acknowledging requests, providing clear status updates, and escalating strategic questions to the appropriate team member.
• Platform Management & Troubleshooting: Work confidently within Klaviyo and our broader lifecycle marketing tech stack, including SMS platforms such as Postscript, and help troubleshoot implementation issues as they arise.
• Deliverability & Compliance: Follow email and SMS best practices around consent, suppression, list hygiene, sending practices, and basic deliverability to help protect client programs and customer experience.

Qualifications & Requirements

• 1+ years of hands-on email marketing experience, ideally within an agency or e-commerce environment.
• Hands-on experience building campaigns, segments, and automated flows in Klaviyo is required.
• Experience with Postscript or another SMS marketing platform is a strong plus.
• Solid understanding of lifecycle marketing fundamentals, including segmentation, customer retention, and automated customer journeys.
• Exceptional attention to detail and a strong sense of ownership over the accuracy of your work.
• Highly reliable and communicative, with the ability to manage deadlines, keep your calendar organized, and proactively update the team on progress or blockers.
• Comfortable communicating professionally with clients through Slack, Teams, or similar platforms.
• Able to take a finalized brief and run with it independently while knowing when to ask questions or escalate an issue.
• Comfortable working across multiple clients and priorities in a fast-paced agency environment.

What Success Looks Like

• Campaigns and flows are built accurately, QA'd thoroughly, and launched on time.
• The Lead Strategist can hand you a finalized brief and creative and trust that execution will be handled correctly from build through launch.
• You proactively communicate progress, questions, and blockers before they become problems.
• Clients and internal team members view you as reliable, responsive, and detail-oriented.
• You continue to deepen your technical expertise and take on increasingly complex lifecycle marketing execution over time.

What We Offer

• Opportunity to grow and deepen your technical lifecycle marketing expertise within a fast-paced agency environment.
• Exposure to high-level strategy and leading consumer and e-commerce brands.
• Hands-on experience across a wide range of email and SMS programs, customer journeys, and client business models.
• A collaborative team with a high bar for quality, ownership, and performance.

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