Enrollment Communications & Marketing Strategist

POSITION SUMMARY:  The Enrollment Communications & Marketing Strategist owns and manages the communication experience for prospective students and their families across the admissions journey. This includes email, text messaging, portals, AI‑supported communication tools, and key admission events.

Working closely with admission counselors and campus partners, the strategist ensures that enrollment communications are clear, timely, welcoming, and aligned with the university’s mission and values. This role combines hands‑on execution with thoughtful refinement of systems and processes so that families feel informed, supported, and confident as they make enrollment decisions.

This position operates with a high degree of professional autonomy, self‑direction, and creative latitude and is well‑suited for someone who values steady contribution, craftsmanship, and service.

Bob Jones University seeks a thoughtful, detail‑oriented professional to serve as our Enrollment Communications & Marketing Strategist. This role owns and refines how prospective students and their families experience the admissions process—from first inquiry through enrollment—through clear, well‑designed, mission‑aligned communication.

In this context, marketing refers to communication strategy, experience design, and confidence‑building at key decision points—not advertising or high‑volume lead generation.

This position is well‑suited for a professional who values long‑term ownership of meaningful work, enjoys autonomy and self‑direction, and desires to contribute faithfully within a stable, mission‑driven organization.

PRINCIPAL DUTIES AND RESPONSIBILITIES:

• Own and manage enrollment communications across email, text, portals, and AI‑supported tools.
• Maintain and refine student and parent portals to ensure accuracy, clarity, and ease of use.
• Serve as steward of the enrollment communication journey, identifying friction points and opportunities for improvement.
• Collaborate with admission counselors to align communication with recruitment goals and family needs.
• Monitor engagement and usage data to guide incremental improvements to communication flow and content.
• Support the planning and execution of admission events and campus visits.
• Apply appropriate communication and user‑experience best practices within a higher‑education context.

REQUIRED KNOWLEDGE, SKILLS AND ABILITIES:

• Alignment with the mission and values of Bob Jones University.
• Bachelor’s degree in communication, marketing, education, business, or a related field (or equivalent experience).
• 2–5 years of experience in communications, enrollment, marketing, or a related professional role.
• Strong attention to detail and a commitment to producing clear, well‑crafted work.
• Excellent written communication skills with sensitivity to students, parents, and diverse audiences.
• Comfort learning and managing CRM and communication platforms.
• Ability to work independently, manage priorities, and exercise sound judgment.
• A collaborative, service‑oriented posture and appreciation for steady, behind‑the‑scenes impact.

PREFERRED, NOT REQUIRED

• Experience in higher education or student‑facing services.
• Familiarity with CRM or marketing automation tools (e.g., Slate, HubSpot, Mailchimp).
• Exposure to communication strategy, user experience, or digital content development.

SUCCESS IN THIS ROLE MEANS

• Students and families experience a clear, calm, and supportive admissions journey.
• Enrollment communications are accurate, welcoming, and easy to understand.
• Communication systems improve steadily through thoughtful refinement.
• Admission counselors are supported by reliable, well‑designed communication tools.

An applicant must be a born-again Christian who has a personal relationship with Jesus Christ. Each applicant must agree with and affirm the Bob Jones University creed, mission (see https://www.bju.edu/about/creed-mission.php) and core biblical doctrines regarding areas such as the Bible, the triune God, man and salvation, etc.  Employees are expected to maintain a conservative lifestyle and support Bob Jones University’s positions on issues such as beverage alcohol and addictive substances, creation, marriage and human sexuality and the sanctity of life, etc., (https://www.bju.edu/about/positions.php). Employees are to be active members of a local Bible believing church which holds orthodox theology.  Applicants must be committed to providing students an excellent, world-class education from a biblical worldview.

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