Enrollment Communications Manager
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Overview
Job Description
Job Posting:
JR101744 Enrollment Communications Manager (Open)
Department:
Marketing & Communications, Asst. VP, Marketing & Comm. | PM
Position Type:
Regular
Open Date:
03-25-2026
Close Date:
$63,000 - $73,000
Job Description:
Promotes and publicizes institutional activities and programs. May write brochures and articles for publication. Prepares and disseminates information to the internal college and university community as well as to local and state media.
Enrollment Communications Manager
Frostburg State University (FSU), Marketing & Communications department is accepting applications for a full-time, exempt Enrollment Communications Manager. Salary is commensurate with qualifications and experience. Position includes the robust University System of Maryland benefits package, which is comprised of annual, personal, and sick leave, holidays, tuition remission, health, dental, vision, and life insurance, and retirement plans.
Responsibilities:
Develop and implement a comprehensive recruitment communications and marketing strategy aligned with university enrollment goals. Define messaging frameworks, audience segmentation, and communication journeys. Create annual and campaign-based communication plans with measurable objectives.
Oversee creation of recruitment content: emails, texts, web, social media, print materials and multimedia in various communication platforms (CRM, etc.) Ensure messaging reflects brand voice, value proposition and diversity/inclusion priorities.
Plan, launch, and optimize multi-channel recruitment campaigns (CRM, email automation, Mongoose, etc.). Manage lead nurturing workflows from prospect to enrolled. Coordinate event communications for campus visit programs, webinars, and recruitment daily visits.
Develop and review regular reporting and insights to leadership team via the CRM dashboards. Use CRM and analytics platforms to refine targeting and personalization to segmented student populations.
Partner with internal stakeholders to align enrollment communications and marketing plans. Serve as a liaison between recruitment teams and communications and marketing staff.
Minimum Qualifications: Bachelor's Degree, with 3-7 years of experience with marketing platforms, demonstrated ability to learn new software, manage projects, and cross-functional teams.
Preferred Qualifications: 3+ years of experience with Customer Relationship Management (CRM) software.
About the University: A member institution of the University System of Maryland, Frostburg State University is a public, comprehensive, largely residential regional university offering programs in the sciences, education, business, the arts and humanities at both the undergraduate and graduate levels. FSU prides itself on being a dynamic, learning-centered institution that emphasizes teaching with opportunities for professional development and research. More than 4,000 students enroll yearly.
About the Area: FSU is located on a scenic 260-acre campus in the mountains of Western Maryland, a region rich in history, quaint shopping areas and eclectic cafes and food choices. The Western Maryland region is considered a four-season outdoor hub of recreational experiences offering activities such as hiking, mountain biking, water sports, snow skiing/boarding, golfing, climbing, etc. Frostburg offers a family-friendly college town feel with easy access to major cities like Pittsburgh, Washington, DC, and Baltimore. If you are looking for insightful colleagues, energetic students, and a great place to work and call home in a region with unlimited adventure seeking opportunities, FSU is for you!
To Apply: If you wish to apply, please visit https://marylandconnect.wd1.myworkdayjobs.com/FSU_Careers
Along with your application, please provide the following: 1) resume; 2) a cover letter specifically addressing the requirements in this advertisement; 3) names and contact information for three professional references.
For assurance of full consideration, please submit materials by 04/07/26.
This position is open until filled.
FSU is proud to be a diverse and inclusive multicultural university.
Frostburg State University welcomes and encourages women, veterans and minorities to apply and seeks to recruit and retain a diverse workforce. FSU is an Equal Opportunity Employer. Appropriate auxiliary aids and services for
qualified individuals with disabilities will be provided upon request. Please notify us in advance.
WWW.FROSTBURG.EDU
Additional Job Information:
Public Relations Specialist
FSU is proud to be a diverse and inclusive multicultural university.
Frostburg State University welcomes and encourages women, veterans and minorities to apply and seeks to recruit and retain a diverse workforce. FSU is an Equal Opportunity Employer. Appropriate auxiliary aids and services for qualified individuals with disability will be provided upon request. Please notify us in advance.
WWW.FROSTBURG.EDU
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.
