Enrollment Marketing And Communications Manager

Thank you for your interest in The University of New Orleans.

Once you start the application process, you will not be able to save your work, so you should collect all required information before you begin. The required information is listed below in the job posting.

You must complete all required portions of the application and attach the required documents in order to be considered for employment.

Department

Enrollment Management

Job Summary

The Enrollment Marketing and Communications Manager advances the University's recruitment and enrollment objectives by leading prospective student communications, coordinating recruitment initiatives and events, managing the campus visit experience, and maintaining admissions-related web content. This role collaborates closely with the Office of Enrollment Services (OES), Marketing, and recruitment staff to ensure aligned messaging, proactive outreach, and a seamless, student-centered experience from initial inquiry through enrollment.

Job Description

50% - Communications

• Oversee and manage the communication strategy for prospective students across the full enrollment funnel.

• Design and implement targeted communication plans for segmented audiences.

• Draft, schedule, and deploy communications through Salesforce TargetX.

• Generate and segment prospect lists within Salesforce TargetX to support targeted outreach.

• Track and analyze prospect engagement and activity throughout the communication cycle.

• Coordinate the procurement and distribution of recruitment materials.

• Manage direct mail initiatives, including timelines, audience segmentation, and budget oversight.

• Maintain Admissions social media platforms in partnership with the Marketing Social Media Manager.

30% - Events

• Coordinate and execute recruitment and enrollment events (on-campus and off-campus).

• Manage event logistics including planning, promotion, registration tracking, materials preparation, and follow-up communications.

• Collaborate with campus partners to ensure successful event execution.

10% - Campus Tours

• Manage and enhance the campus visit and tour experience.

• Train and support staff and student ambassadors who conduct campus tours.

• Update tour presentations and recruitment materials as needed.

• Maintain the campus visit calendar and tour scheduling system.

10% - Web Updates and other duties

• Review and update admissions and recruitment webpages to ensure accurate and timely information.

• Maintain priority deadlines and key admissions content.

• Assist with minor website updates, including maintaining the event calendar.

• Perform other duties as assigned by the supervisor to support departmental and university goals.

Required Qualifications:

• Bachelor's degree in communications, marketing, business, etc.

• Experience managing CRM and CMS platforms.

• Strong organizational skills and attention to detail.

• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

• Strong written communication skills.

• Occasional local and regional travel will be required.

Desired Qualifications:

• Advanced degree.

• Experience working in higher education enrollment or marketing.

• Experience with Salesforce Target X.

• Experience with event coordination or project management.

Required Attachments

Please upload the following documents in the Resume/Cover Letter section.

• Detailed resume listing relevant qualifications and experience;

• Cover Letter indicating why you are a good fit for the position and University of Louisiana Systems;

• Names and contact information of three references;

Applications that do not include the required uploaded documents may not be considered.

Posting Close Date

This position will remain open until filled.

Note to Applicant:

Applicants should fully describe their qualifications and experience with specific reference to each of the minimum and preferred qualifications in their cover letter. The search committee will use this information during the initial review of application materials.

References will be contacted at the appropriate phase of the recruitment process.

This position may require a criminal background check to be conducted on the candidate(s) selected for hire.

As part of the hiring process, applicants for positions at the University of New Orleans may be required to demonstrate the ability to perform job-related tasks.

The University of New Orleans is an Affirmative Action and Equal Employment Opportunity employer. We do not discriminate on the basis of race, gender, color, religion, national origin, disability, sexual orientation, gender identity, protected Veteran status, age if 40 or older, or any other characteristic protected by federal, state, or local law.