Event Director, Technology Portfolio

We are Diversified, a global B2B events and media company that strengthens business communities by fostering a space, in person and online, for professionals and businesses to connect and grow. The company serves as a trusted partner across several industries including active lifestyle, business management, clean energy, commercial marine, healthcare, seafood, technology and more. Established in 1949 and headquartered in Portland, Maine, the global company has divisions and offices around the world in Australia, Canada, Hong Kong and the United Kingdom. Diversified is a third-generation, family-owned business.

Are you a leader who thrives at the intersection of big-picture strategy and hands-on execution - someone who can set a bold vision for where an industry needs to go, then roll up their sleeves and make it happen? Join our team as an Event Director!

About the Role

The Event Director for our Technology Portfolio will own the business performance of Geo Week and Commercial UAV Expo, two of the most important B2B events in the geospatial and drone industries. Reporting directly to the VP of the portfolio, you will set the growth strategy for both events, partner with the VP to develop and execute a digital strategy that deepens engagement with these industries year-round, and lead a cross-functional team in delivering consistently excellent outcomes for attendees, exhibitors, and partners.

What you'll do:

• Own the P&Ls for Geo Week and Commercial UAV Expo end to end, managing revenue, margin, and cost structures, and regularly reporting financial performance to senior leadership
• Set and deliver against annual revenue, margin, and growth targets, identifying opportunities to expand revenue streams including sponsorship, exhibitor sales, registration, and ancillary products
• Develop and execute a bold, multi-year strategic plan to make both events must-attend destinations in their respective industries, including identifying new growth opportunities in adjacent markets and partnerships
• Lead all aspects of event execution: floor plan strategy, programming design, exhibitor and sponsor experience, attendee journey, and operational logistics
• Develop a high-performing team, empowering ownership and career growth while championing a data-informed, collaborative culture
• Partner with the VP to co-develop and execute a digital strategy that extends community engagement year-round through newsletters, webinars, online communities, and data tools
• Establish feedback loops through surveys, advisory boards, and customer interviews to continuously improve event design and strengthen community connections across both industries

What you'll bring:

• 8-10+ years of progressive experience in B2B event management, with demonstrated P&L ownership
• Proven ability to manage event budgets, own financial outcomes, and use data to forecast and drive profitability
• Track record of developing and executing multi-year growth strategies for events or portfolios
• Experience contributing to or co-leading digital content, community, or media strategies, and understanding how digital and live events reinforce each other
• Experience building feedback systems and translating customer insights into event improvements
• Proven experience directly managing sales and marketing teams, including setting revenue goals, driving sales performance, and overseeing marketing strategy and execution
• Excellent written, verbal, presentation, and networking skills; ability to build strong working relationships with senior leadership

Travel: Frequent travel required on an annual basis.

Why Diversified?

• Work Environment: We offer the flexibility to work fully remote or enjoy a hybrid work schedule. Let our culture speak for itself.
• Work-Life Balance: Generous paid time off programs including vacation, sick leave and paid family and medical leave.
• Training & Development: From training conferences to professional development seminars, we invest in resources, including LinkedIn Learning for all staff, that empower employees to excel in their careers.
• Comprehensive Healthcare: Inclusive benefits beyond traditional healthcare coverage, including no-cost-to-you services. Free access to all employees and their families to a national network of licensed clinical psychologists, interactive self-paced programs, life coaches and 24/7 support.
• Wellness Benefits: Employees can earn credit towards their health insurance premiums by engaging in our Wellness Program which supports physical, mental, and emotional well-being through offering fitness challenges, webinars, and nutrition education.

We are dedicated to creating, promoting, and nurturing a safe & inclusive work environment and we expect the same from each of our employees. We value diverse talents and welcome individuals with unique backgrounds, working styles, and skillsets. We believe that our differences make us a better team and stronger community by allowing us to make better decisions, be more innovative, and better serve our customers and business partners. We invite you to learn more about us.