Events And Engagement Coordinator - Gold And Blue Enterprises, Athletics
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Overview
Job Description
Gold & Blue Enterprises in Athletics at West Virginia University is currently accepting applications for an Events and Engagement Coordinator.
About the Opportunity
Gold & Blue Enterprises is seeking a dynamic and detail-oriented professional to lead marketing, events, and fan engagement initiatives. This role will be responsible for executing high-impact events, managing digital and email marketing efforts, and enhancing the overall fan and guest experience. The position will also support revenue-generating initiatives and special projects, working cross-functionally across the athletic department and external partners.
We strongly believe in work-life balance and keeping time for things we love outside our work. WVU offers generous benefits, including:
- 37.5-hour work week
- 13 paid holidays (staff holiday calendar)
- 24 annual leave (vacation) days per year or more based on years of service (employee leave)
- 18 sick days per year (for when you're ill, for when you need time to care for sick family, for your own, or your family's, regularly scheduled medical appointments. Who is family for the purpose of this leave? A lot of people in your life including immediate relatives and in-laws as well as others considered to be members of your household living under the same roof)
- WVU offers a range of health insurance and other benefits
- 401(a) retirement savings with 6% employee contribution match, eligibility to continue health insurance, and other retiree perks. Looking for more retirement benefits information? Check out retirement health insurance benefits, retirement income, and FAQ's.
- Wellness programs
What You'll Do
Event & Hospitality Management
- Plan, coordinate, and execute athletic-related events, premium hospitality experiences, and fan activations
- Oversee all event logistics including vendors, catering, rentals, staffing, and on-site execution
- Ensure a high-quality, detail-oriented guest experience for fans, donors, sponsors, and partners
- Serve as a key point of contact during events, resolving issues and ensuring seamless operations
Marketing & Fan Engagement
- Develop and execute integrated marketing campaigns to promote events, initiatives, and partnerships
- Enhance fan engagement through creative promotions and experiences
- Collaborate with internal teams to align messaging, branding, and campaign strategy
Social Media & Content
- Manage and grow social media platforms with engaging, on-brand content
- Create and execute content strategies that drive reach, engagement, and attendance
- Track performance metrics and optimize content accordingly
Email Marketing & CRM
- Build and execute email campaigns (event promotions, newsletters, fan communications)
- Segment audiences and improve engagement and conversion rates
- Utilize CRM tools to support targeted marketing efforts and data tracking
Special Projects & Revenue Initiatives
- Support revenue-generating initiatives including events, partnerships, and premium experiences
- Assist with special projects tied to strategic growth, fan development, and new business opportunities
- Contribute to reporting, analytics, and campaign performance evaluation
- Bachelor's degree in Marketing, Sports Management, Communications, or related field
- A minimum of two (2) years of experience in marketing, events, athletics, or related field
- Any equivalent combination of related education and/or experience will be considered.
- All qualifications must be met by the time of employment.
Knowledge, Skills, & Abilities
- Strong organizational skills with the ability to manage multiple projects simultaneously
- Experience with social media platforms and email marketing tools
- Excellent communication and interpersonal skills
- Ability to work nights, weekends, and game days
What We're Looking For
- A self-starter who thrives in a fast-paced, high-visibility environment
- Someone who can balance big-picture thinking with detailed execution
- A team player who can collaborate across departments and stakeholders
- A builder mindset-comfortable creating and improving processes in a startup setting
Preferred Qualifications
- Experience in college athletics, sports marketing, or live event environments
- Familiarity with CRM platforms (e.g., HubSpot, Salesforce, Mailchimp)
- Experience managing vendors, hospitality, or premium guest experiences
- Basic design/content creation skills (Canva, Adobe, video editing)
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