Events Marketing Specialist

The Role:

Akoya is seeking an Events Marketing Specialist to help lead and elevate our presence across the banking and fintech industries. This is both a highly executional role with strategic input and cross-functional visibility. In addition to managing logistics, you will partner with the Head of Marketing to execute Akoya’s events strategy, recommend improvements to how we show up, and help measure the impact of each event

You'll manage key components of Akoya’s industry conference, trade show, webinar, event sponsorship, and hosted-event portfolio. This includes - pitching and securing speaking opportunities, running pre-event sales enablement, and helping ensure events generate actionable engagement, clear follow-up, and measurable business insights. You'll also play a key role in producing Akoya's main annual event for customers and prospects. 

This role sits at the intersection of strategy, storytelling, and logistics. You'll work closely with sales, leadership, product marketing, and external partners, managing cross-functional timelines, vendor deliverables, event logistics, campaign execution, and post-event reporting while supporting budget tracking and ROI analysis.

As an Events Marketing Specialist, you will: 

• Manage the execution of Akoya’s annual events calendar and strategy, identifying which conferences to attend, sponsor, and/or speak at that best suit our thought leaders and growth team

• Pitch and secure speaking and sponsorship opportunities, partnering with internal SMEs to shape a compelling on-site presence 

• Manage relationships with vendors and partners, including procurement, negotiating, and managing contracts, deliverables, and on-site execution 

• Track and monitor marketing event expenses and budget updates in partnership with the Head of Marketing, flagging risks, changes, or overages as needed.

• Produce event messaging for dedicated pre- and post-conference email campaigns 

• Execute promotion of events and event-specific panel sessions through social channels 

• Manage logistics for large-scale trade shows, including collateral, swag, registrations, etc. 

• Manage onsite lead capture processes, including tooling, booth staff enablement, and meeting coordination, to ensure every event generates an actionable pipeline for the sales team 

• Track event ROI using Salesforce, including conference engagement, new contacts, and pipeline influenced, to gather insights  

• Partner with the Head of Marketing to execute and host the annual customer event this Fall 

• Coordinate pre- and post-conference meetings, used both to brief attendees and collect feedback 

• Serve as a day-to-day point of contact for internal stakeholders and external partners on assigned events.

• Identify opportunities to improve event processes, templates, reporting, lead handoff, attendee communications, and internal enablement materials.

• Develop pre-event enablement materials for attending sales and leadership, including talking points, competitive context, target account lists, and on-site meeting agendas to maximize every conference investment.

Qualifications:

Not all applicants will have skills that match a job description exactly. Akoya values diverse experiences in other industries, and we encourage everyone who meets the required qualifications to apply. While having “desired” qualifications makes for a strong candidate, we encourage applicants with alternative experiences to also apply. If your career is just starting or has not followed a traditional path, do not let that stop you from considering Akoya. We are always looking for people who will bring something new to the table!

Required Experience/Skills:

• 3+ years in B2B events marketing 

• Experience coordinating or executing B2B conferences, tradeshows, webinars, hosted events, or customer/prospect events, including supporting large-scale hosted events.

• Excellent project management and communication skills, with the ability to manage multiple events and priorities simultaneously, including fluency with project management software to build timelines, track deliverables, and keep cross-functional teams aligned, with limited day-to-day oversight. 

• Experience collaborating with product marketing, growth, finance, legal and customer success teams to deliver cross-functional initiatives 

• Comfortable sharing event plans, timelines, risks, results, and recommendations with leadership and cross-functional stakeholders.

• Proficiency in HubSpot, Salesforce, LinkedIn, AI tools.

• Hands-on experience with event registration and attendee management platforms, with the ability to use, assess, and recommend tools or process improvements for events of varying scale.

• Ability to synthesize event results, stakeholder feedback, and engagement data into clear post-event recaps.

• Ability to anticipate needs, solve problems independently, and escalate issues appropriately.

Preferred Experience/Skills:

• Experience at a high-growth startup or in a role that requires supporting and helping scale an events function.

• Experience in the banking/fintech industry: you know the conferences that matter, understand the audiences and event formats that matter, and can help position Akoya’s thought leaders effectively.

• Experience managing multiple events across different formats, including conferences, webinars, hosted events, sponsored events, and executive/customer programs.

• Experience preparing event performance reports or dashboards in Salesforce, HubSpot, or similar tools.

• Familiarity with Figma  

• Familiarity with ZoomInfo 

• Familiarity with ON24 or similar hosted webinar platforms

Akoya is an equal-opportunity employer.

This remote position is only available to individuals living in the greater Boston, MA, New York City, NY and Raleigh, NC areas. Candidates who do not live within these areas will not be considered for this role.