Executive Director Of Digital Marketing - DTC Brand

A global organization is investing in building a modern digital growth engine to complement its existing go-to-market model. Historically reliant on partner-led and offline channels, the business is now scaling enterprise digital capabilities across acquisition, conversion, and lifecycle marketing to drive long-term, sustainable growth.This role will architect and lead that evolution.The Executive Director of Digital Marketing will be responsible for building and scaling a global digital strategy across acquisition, activation, retention, and re-engagement — with a focus on creating a predictable, performance-driven growth engine.This is a highly visible role with the opportunity to shape strategy, build infrastructure, and influence how digital drives revenue across the organization.Responsibilities: Digital Growth Strategy

• Define and execute a global digital acquisition and lifecycle strategy aligned to revenue goals*
• Build a multi-year roadmap to establish digital as a scalable, predictable growth channel*
• Own performance metrics including CAC, ROAS, conversion, retention, and LTV

Performance Marketing

• Lead paid media strategy across search, social, programmatic, affiliate, and emerging channels*
• Manage agency partners and oversee media investment strategy and budget allocation*
• Establish a rigorous testing and optimization framework

Lifecycle & CRM

• Build and scale lifecycle programs including onboarding, nurture, retention, and reactivation*
• Leverage segmentation and personalization to improve engagement and repeat behavior*
• Partner with cross-functional teams to align lifecycle strategy with customer experience

Measurement & Experimentation

• Develop attribution models and testing frameworks to measure incrementality and performance*
• Build reporting and dashboards tied directly to revenue impact*
• Improve tracking, data quality, and decision-making infrastructure

Product & Cross-Functional Collaboration

• Partner with product and engineering to improve conversion and funnel performance*
• Translate growth strategy into experimentation roadmaps*
• Align digital initiatives with broader business and go-to-market strategy

Capability Building

• Design and evolve the digital marketing operating model (agency + in-house)*
• Define team structure and hiring roadmap over time*
• Develop scalable playbooks that can be adapted across markets

Requirements:

• 8+ years leading digital growth, performance marketing, or demand generation*
• Experience in DTC, e-commerce, or performance-driven environments*
• Proven track record building or scaling digital capabilities*
• Ownership of significant paid media budgets with measurable revenue impact*
• Strong understanding of CAC, ROAS, conversion, retention, and LTV drivers*
• Hands-on experience with performance marketing and lifecycle/CRM strategy*
• Experience managing agencies and cross-functional stakeholders*
• Strong communication skills and ability to influence at the executive level

Preferred:

• Experience with complex or hybrid go-to-market models*
• Familiarity with enterprise martech stacks (GA4, CDPs, server-side tracking, etc.)*
• Experience with attribution modeling and experimentation frameworks*
• Exposure to global or multi-market organizations*
• Interest in leveraging AI-driven tools for marketing optimization