Public Relations Account Director, B2B, Technology and Finance

Small boutique PR agency in Buckhead is seeking a dynamic Account Director to focus on B2B and technology/finance clients.  

This Director serves as a primary day-to-day client contact, works with senior leadership to develop strategic PR recommendations and programming, and drives the team's execution of plans and campaigns to exceed client expectations. The ideal candidate is passionate about storytelling and media relations, and excels in a team environment where everyone works hand in hand to achieve outstanding results.

 

Daily you will:

·        Play a lead role in the research, planning and development of strategic and creative corporate communications programs

·        Maintain strong relationships with business, technology and industry media

·        Pitch, network and converse with a range of influencers across tech and business publications to secure high-impact placements on a regular basis

·        Manage the execution of PR programs and campaigns around financial transactions, new product launches, events and other major media milestones

·        Develop client content, including contributed articles, press releases, media pitches, award abstracts, digital content, etc.

·        Understand the client's overall business objectives and strategies in order to effectively promote specific campaigns

·        Involvement with new business efforts, including playing an active role in pitches and the drafting of pitch and proposal materials

·        Track and deliver status updates and metrics reports that show impact

·        Develop and maintain positive relationships and open communication with day-to-day client contacts

·        Deliver assigned objectives on time and within budget 

You:

·        6 to 8 years of direct communications, public relations or marketing experience, preferably with technology and/or finance companies, start-ups or within client services, campaign and/or agency environments

·        2+ years of B2B experience (required) either in an agency or as an in-house comms specialist

·        Demonstrated experience conceptualizing, building and executing public relations campaigns that align with business objectives and produce significant results

·        Ability to design and produce strategic editorial and thought leadership content programs for diverse audiences

·        Established relationships with journalists, analysts and influencers with extensive media relations and influencer experience as well as campaign creation and execution

·        Well developed, yet adaptable management style that targets both hard and soft skill development

·        Collaborative, team-oriented approach to leading teams and achieving results

·        Passion for your work and commitment to continuing to develop skills and learn and grow

·        Entrepreneurial spirit and drive

·        Bachelor's degree, preferably in marketing/communications