Field Marketing Manager - LCJ
Leap BrandsKansas City, MO
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Job Description
Position Overview
The Field Marketing Manager is responsible for driving local store marketing (LSM) execution and brand growth across a defined territory of franchise and/or corporate-owned pizza locations. This role partners closely with operations and franchisees to increase traffic, sales, and brand awareness through data-driven, community-focused marketing initiatives.
Key Responsibilities
- Local Store Marketing (LSM):
- Develop and execute localized marketing strategies to drive traffic and sales across assigned markets
- Customize national campaigns to ensure relevance at the store level
- Franchisee & Operator Support:
- Serve as the primary marketing partner to franchisees and operators
- Provide guidance on marketing calendars, promotions, and budget allocation
- Train and coach operators on best-in-class LSM execution
- Campaign Execution:
- Lead rollout of regional and national campaigns, ensuring consistent execution across all locations
- Monitor performance and optimize based on ROI and market feedback
- Community Engagement:
- Build partnerships with schools, local businesses, and community organizations
- Drive grassroots marketing efforts (events, sponsorships, fundraisers)
- Digital & Media Strategy:
- Oversee local digital marketing efforts including paid social, search, and third-party delivery platforms
- Optimize local listings, reviews, and reputation management
- Performance Analytics:
- Analyze sales, traffic, and marketing data to identify trends and opportunities
- Provide actionable insights and recommendations to improve performance
- New Store Openings:
- Support grand openings and re-openings with targeted marketing plans
- Coordinate pre- and post-opening campaigns to maximize early sales
Qualifications
- 4–7+ years of experience in field marketing, local marketing, or brand marketing (QSR, restaurant, or retail preferred)
- Experience working with franchise systems strongly preferred
- Proven ability to influence and support multi-unit operators
- Strong understanding of digital marketing channels and local media planning
- Analytical mindset with experience interpreting sales and campaign performance data
- Excellent communication and relationship-building skills
Key Competencies
- Operator-first mindset
- Strong business acumen
- Ability to manage multiple markets and priorities
- Collaborative and cross-functional leadership
- Results-driven with a focus on ROI
Success Metrics
- Same-store sales growth across assigned territory
- Traffic and transaction growth
- ROI on local marketing spend
- Franchisee/operator satisfaction
- Successful execution of campaigns and new store openings
Reporting Structure
- Reports to: Director of Marketing / VP of Marketing
- Works cross-functionally with: Operations, Franchise Development, Digital Marketing, and Brand Teams
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FAQs About Field Marketing Manager - LCJ Jobs at Leap Brands
What is the work location for this position at Leap Brands?
This job at Leap Brands is located in Kansas City, MO, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
What pay range can candidates expect for this role at Leap Brands?
Employer has not shared pay details for this role.
What employment applies to this position at Leap Brands?
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