Field Marketing Manager, AMS

The Opportunity

We're looking for a Field Marketing Manager to join our AMS marketing team. You'll build and execute marketing events and programs that generate awareness, drive qualified pipeline, accelerate deals, and grow customer relationships.

This role is for you if you're a creative, data-driven marketer who loves partnering with sales teams and seeing your work translate into real business results. You bring energy, ideas, and a bias for action. You're comfortable moving quickly in a fast-paced environment and know how to mobilize cross-functional teams to get things done.

Location: Hybrid - three days per week in our Atlanta or Austin office

Reports to: Director, AMS Marketing

Travel: Approximately 30%

What you'll do

• Develop and execute regional marketing strategies that exceed lead, pipeline, and revenue goals for assigned sales pods across the AMS.

• Bring a regional marketing strategy to life through a mix of tactics: in-person and virtual events, webcasts, industry conferences, executive hospitality, sales enablement tools, and targeted lead generation programs.

• Drive integrated activations that connect sales, BDRs, customer growth, and our global demand engine in order to optimize conversion rates and accelerate deal cycles.

• Partner closely with field sales, channel sales, customer success, and BDR teams to align on events, programs, messaging, and timely lead follow-up.

• Collaborate with the Partner Marketing team to enrich and increase the scale of local tactics, aligning on regional marketing coverage.

• Act as the connective thread between marketing and sales by driving alignment, momentum, and accountability across every marketing activation.

• Improve lead-to-opportunity conversion by equipping sales with sharper messaging, better processes, and proven best practices.

• Work with marketing operations to ensure programs are tracked, measured, and managed against agreed SLAs and KPIs.

• Analyze performance data and translate insights into smarter strategies and stronger results.

• Manage your budget with discipline and accountability.

What you'll bring

Required:

• 5+ years of B2B marketing experience, preferably in technology

• Bachelor's degree in marketing or a related field

• Strong command of demand generation, pipeline acceleration, campaign management, and account-based marketing

• Extensive event management experience

• Hands-on experience with Salesforce and marketing automation platforms (Marketo preferred)

• Deep understanding of sales methodology, sales targets, and how marketing drives pipeline and bookings

• Excellent communication skills (written, verbal, and presentation)

• Ability to build strong relationships across sales, business development, and marketing at all levels

Preferred:

• Familiarity with project management tools like Asana

• Proficiency in business intelligence tools like Power BI or Tableau

• Experience with ABM platforms like 6sense

Tricentis is proud to be an equal opportunity workplace. Qualified applicants will receive consideration for employment without regard to race, color, ethnicity, gender, religious affiliation, age, sexual orientation, socioeconomic status, or physical and mental disability and other statuses protected by law.

Global Sanctions Compliance

We comply with all applicable global sanctions and export control laws. Candidates must not be listed on any government restricted party lists (including OFAC SDN List and U.S. Commerce Department restricted lists) and must certify that their employment would not violate any sanctions or export control regulations. Candidates must notify us of any changes to their status during the application process or subsequent employment.

U.S. Work Authorization:

This role is not eligible for employer-sponsored work visas. Applicants must be authorized to work in the U.S. without current or future sponsorship.