Field Marketing Manager-New School Support
Primrose School Franchising CompanyAtlanta, Georgia
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Overview
Schedule
Full-time
Career level
Senior-level
Remote
Option for remote
Benefits
Health Insurance
Dental Insurance
Paid Vacation
Job Description
Benefits:
- Health insurance
- Paid time off
- 401(k)
- 401(k) matching
- Competitive salary
- Dental insurance
WHAT A DIFFERENCE
At Primrose, our mission - to forge a path that leads to a brighter future for all children - is why we do what we do each day. Primrose provides a life-changing early learning experience for children and their families. We believe who children become is as important as what they know.
We believe who YOU are is as important as what you know. We make every effort to ensure everyone feels they belong in our Primrose community. Our commitment to Belongingness means we seek similarities and respect differences in our unique backgrounds, life experiences and perspectives.
WHAT YOU WILL DO
As the Field Marketing Manager, New Schools you will serve as the dedicated marketing partner for new Primrose Schools franchise locations, supporting Franchise Owners from contract signing through grand opening and into the early ramp-up phase. You will work directly with new Franchise Owners to execute pre-opening marketing plans, build community presence, and drive inquiry and enrollment growth from day one. In this role, you will blend marketing expertise, relationship management, and accountability to ensure new Franchise Owners have the practical guidance, tools, and support they need to launch successfully while maintaining brand standards. This role reports to the Senior Manager, Field Marketing, New Schools.
New School Opening Support
- Serve as the primary marketing contact for new Franchise Owners from contract signing through grand opening and the ramp-up period, building a trusted advisor relationship from the start.
- Guide Franchise Owners through the pre-opening marketing process, including school naming, local community planning, digital setup, and grand opening planning, following established timelines and expectations.
- Provide hands-on marketing coaching to new Franchise Owners, translating Local School Marketing Playbook guidance into concrete, prioritized action steps appropriate for their opening stage.
- Track pre-opening marketing milestones, hold Franchise Owners accountable to key deliverables at each phase, and proactively flag risks when timelines are at risk.
- Coordinate with internal cross-functional partners to ensure new schools have the right digital infrastructure, local listings, and launch campaigns in place before opening day.
Brand Compliance & Channel Quality
- Ensure local marketing activity across the assigned portfolio meets brand standards, franchise agreement requirements, and established marketing guidelines.
- Review Franchise Owner-submitted creative assets, vendor selections, and event plans prior to launch, providing timely and constructive feedback.
- Identify and escalate recurring concerns, brand misuse, or compliance risks to leadership and cross-functional partners in accordance with established processes.
- Maintain accurate approval records, plan documentation, and compliance tracking in partnership with internal operations and support teams.
Franchise Owner Relationship Management
- Build strong, trusted relationships with Franchise Owners by becoming a proactive marketing partner they rely on for guidance and support.
- Conduct regular touchpoints through calls, virtual meetings, and periodic in-market visits to strengthen engagement and drive results.
- Respond to Franchise Owner questions and requests with urgency and professionalism, engaging subject matter experts when specialized support is needed.
- Partner with New School Support Coach to drive school performance and address business needs.
- Gather and share field feedback, local market insights, and successful practices with the broader marketing team to improve programs and resources systemwide.
WHO WE ARE LOOKING FOR
- 5–8+ years of marketing experience in local marketing, field marketing, franchising, or a multi-location business environment; experience supporting new store or franchise openings strongly preferred.
- Strong understanding of local digital marketing channels including paid search, paid social, local SEO, Google Business Profile, and social media strategy.
- Demonstrated ability to build credibility and strong working relationships with business owners, operators, or client partners.
- Excellent communication and consultation skills, with the ability to translate marketing strategy into clear, practical recommendations.
- Strong organizational skills with the ability to manage a high-volume portfolio, multiple priorities, and competing deadlines.
- Comfort interpreting marketing performance data and using insights to guide decisions and improve outcomes.
- Self-directed, proactive mindset with strong ownership and accountability for assigned markets and relationships.
- Ability to travel up to 30% of the time within the assigned region for school visits, owner meetings, and local events.
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
WHAT YOU WILL GET
- Commission or bonuses based on personal and company performance.
- 50% tuition reimbursement for up to three children and/or one grandchild at any Primrose School
- Full-time team members are eligible for health, dental and vision insurance
- 401k with company matching up to 3.5% and company provided life insurance
- Employee Assistance Program
Flexible work from home options available.
At our headquarters, which we call the Support Center, and in regional support roles throughout the country, we seek to build teams of individuals who establish trusted relationships, demonstrate accountability, have a service mindset, and exhibit agility and curiosity.
We are proud to have a team bringing thought leadership and guidance through marketing, operations, education, information technology, real estate, franchise development, finance, accounting, legal, franchise administration and human resources.
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.
FAQs About Field Marketing Manager-New School Support Jobs at Primrose School Franchising Company
What is the work location for this position at Primrose School Franchising Company?
This job at Primrose School Franchising Company is located in Atlanta, Georgia, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
What pay range can candidates expect for this role at Primrose School Franchising Company?
Employer has not shared pay details for this role.
What employment applies to this position at Primrose School Franchising Company?
Primrose School Franchising Company lists this role as a Full-time position.
What experience level is required for this role at Primrose School Franchising Company?
Primrose School Franchising Company is looking for a candidate with "Senior-level" experience level.
Does Primrose School Franchising Company allow remote work for this role?
Yes, this position at Primrose School Franchising Company supports remote work, giving candidates the flexibility to work outside the primary office location.
What benefits are offered by Primrose School Franchising Company for this role?
Primrose School Franchising Company offers following benefits: Health Insurance, Dental Insurance, and Paid Vacation for this position. Actual benefits may vary depending on the employer's policies and employment terms.
What is the process to apply for this position at Primrose School Franchising Company?
You can apply for this role at Primrose School Franchising Company either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.