Financial Analyst, Marketing

Job Description

We are seeking an analytical and detail‑oriented Financial Analyst to support our Pro Marketing Team that partners with the Professional Channel Organization. The position works closely with Pro Marketing, the Professional Org, FP&A, and cross‑functional business leaders to provide financial insights, track marketing spend, support monthly close processes, and assist with forecasting and performance analysis.

This position is ideal for an early‑career finance professional with 1-2 years of experience who is looking to grow within financial planning and marketing analytics.

Key Responsibilities

Financial Planning & Reporting

• Assist in preparing budgets, forecasts, and long‑range financial plans, including consolidating marketing inputs and updating financial models.

• Support monthly financial reporting, including variance analysis vs. budget and commentary on key P&L drivers affecting marketing spend.

• Assists in the set-up of purchase orders and will review month‑end accruals and journal entries to ensure accurate and timely financial close for marketing activities.

Marketing Spend & Campaign Analysis

• Track, reconcile, and analyze marketing expenses including purchase orders, invoices, and campaign‑level spending. Deep dive expense and journal entry detail to uncover expense drivers and provide variance explanations to Director level, organizational owners.

• Measure marketing program effectiveness using data such as ROI analysis and campaign performance benchmarks.

• Partner with Pro Marketing to monitor brand initiatives, customer incentive programs and evaluate financial risks and opportunities associated with marketing investments.

Data Analysis & Modeling

• Develop, maintain, and update financial models to support marketing decision-making, campaign evaluation, and scenario analysis.

• Analyze financial and marketing data to identify trends, variances, and opportunities for performance improvement.

• Support data automation by working with tools such as Excel, SQL, or BI dashboards, depending on departmental needs.

Cross-Functional Collaboration

• Work closely with stakeholders in Marketing, Accounting, Pro Finance, and Corporate FP&A to ensure accuracy of spend and alignment with business strategy.

• Prepare and present reporting materials and insights to marketing leadership and business partners.

Required Qualifications

• Bachelor's degree in Finance, Accounting, Economics, Business, or related field.

• 1-2 years of experience in financial analysis, FP&A, accounting, or a related role.

• Strong proficiency with Microsoft Excel for modeling, data analysis, and visualization.

• Understanding of foundational marketing concepts, KPI tracking, or marketing analytics preferred.

Preferred Skills & Competencies

• Strong analytical, problem‑solving, and data interpretation skills.

• Excellent interpersonal skills with ability to clearly communicate complex financial insights to non‑finance partners.

• Attention to detail and high accuracy in financial reporting.

• Familiarity with tools such as SQL, CRM data, marketing analytics platforms, or ERP systems (SAP, Oracle, etc.).

• Ability to work independently in a fast‑paced, cross‑functional environment.

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