
Fitness Director
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Overview
Job Description
- 401(k)
- 401(k) matching
- Bonus based on performance
- Competitive salary
- Employee discounts
- Free uniforms
- Health insurance
- Opportunity for advancement
- Paid time off
- Training & development
- Drive Personal Training revenue growth
- Build and lead a team of high-performing coaches
- Deliver an elite client experience that drives retention
- Execute Workout Anytime systems that produce consistent results
- Lead all PT sales and client conversions
- Drive Personal Training Experiences (PTEs) and Kickstart sessions
- Own monthly PT revenue performance
- Coach trainers on sales, objections, and closing
- Partner with GM to convert new members into PT clients
- Ensure all clients are onboarded and serviced properly
- Monitor attendance, engagement, and retention
- Resolve member concerns, delinquents, and cancellations
- Maintain a high-level client experience
- Lead, coach, and develop a team of 4–7 trainers
- Conduct daily check-ins, roleplay, and weekly performance reviews
- Run monthly team trainings (sales, anatomy, retention)
- Hold coaches accountable to performance standards
- Maintain accurate schedules, reporting, and systems
- Track production daily and submit required reports
- Ensure compliance with all company systems and standards
- Maintain cleanliness, professionalism, and brand standards
- Personal Training Certification (NASM, ACE, NSCA, etc.) or ability to obtain within 6 months
- CPR/AED Certified
- 1+ year fitness, sales, or leadership experience preferred
ABOUT WORKOUT ANYTIME:
Workout Anytime 24/7 has earned a well-deserved spot on Entrepreneur's prestigious list of top 500 Franchises for 2024!
Atlanta-based Workout Anytime is a 24-hour, seven-day-a-week fitness concept with 180+ units across the U.S. Founded by fitness veterans John Quattrocchi and Steve Strickland, the company was formed to provide members with first-class fitness facilities at the lowest cost possible, deliver a profitable and affordable business model to franchisees and offer exciting career opportunities for its employees.
Mission
To provide a friendly, convenient, life-changing journey with passion.
Vision
To reshape the fitness community where everybody aspires to be the best they can be.
Values
- Attitude- We drive a positive culture of confidence and enthusiasm by doing the right thing for all our members, partners, and staff.
- Care- We provide our members, partners, and staff with an environment that is welcoming and respectful of each individual.
- Excellence- We are committed to the success of our members and partners through the expertise and dedication of our team.
Strategic Drivers
- Think Big
- Keep It Simple
- Do It With Integrity
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.

FAQs About Fitness Director Jobs at Grove
- Alternate-schedule
- Full-time