Fitness Studio General Manager (Sales & Operations)

StretchLabVirginia Beach, Virginia

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Job Description

Responsive recruiter

Benefits:

401(k)
401(k) matching
Bonus based on performance
Competitive salary
Employee discounts
Flexible schedule
Free uniforms
Opportunity for advancement
Paid time off
Profit sharing
Training & development
Wellness resources

StretchLab VA Beach is looking for a sales-driven leader to build, grow, and run our business in our brand new studio in VA Beach, VA!StretchLab is the industry leader in offering one-on-one assisted stretching. With Co-Founders coming from the Personal Training industry, StretchLab has created a variety of offerings to empower clients to "Live Long". StretchLab has gathered a team of experts already certified in an array of related fields – physical therapy, chiropractic medicine, yoga, pilates, and more – and brought in the world’s leading authority on stretching and flexibility to deliver on the promise of having the finest team of stretching professionals gathered anywhere. StretchLab’s proprietary Flexologist training ensures that their clients receive a world-class stretching session.

This is not a “sit behind a desk” management role - this is a hands-on leadership position focused on driving memberships, building community relationships, and leading a high-performing team.

If you thrive in sales, love leading people, and want to directly impact revenue and growth, this is a strong opportunity.

💼 What You’ll Do

Drive membership sales and revenue growth (this is your #1 priority)
Execute local marketing + community outreach to generate leads
Build partnerships with nearby businesses and organizations
Own the sales process from lead → intro → member conversion
Hire, train, and lead Sales Associates and Flexologists
Manage day-to-day studio operations and performance metrics
Track KPIs using ClubReady and make data-driven decisions

🎯 What We’re Looking For

Proven success in sales or membership-based business
Experience leading a team (fitness, retail, or service industry)
Comfortable being hands-on in sales every day
Strong leadership, accountability, and communication skills
Self-starter who can operate independently and drive results
Interest in fitness, wellness, or helping people feel better

💰 Compensation

Base salary + commission+ performance bonuses
Target earnings: $60K–$80K+ (top performers can exceed this)
Clear path for growth as we expand to additional locations

📈 Why This Role Stands Out

Brand-new studio with strong growth potential
Direct impact on revenue and success of the business
Opportunity to grow into multi-unit leadership
Be part of a fast-growing wellness brand

Compensation: $60,000.00 - $80,000.00 per year

Stretching is ancient, but StretchLab has redefined what it means to get a stretch.

Having someone with years of experience read your body, assess your needs and make sure that you have been thoroughly, expertly stretched is an experience like no other. To push you further than you can push yourself and open you up in ways that you just can't do on your own. Stretching is really good for you. Being stretched is the key to a longer and healthier life.

This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchisee. All inquiries about employment at this franchisee should be made directly to the franchise location, and not to Stretch Lab Corporate.

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FAQs About Fitness Studio General Manager (Sales & Operations) Jobs at StretchLab

What is the work location for this position at StretchLab?

This job at StretchLab is located in Virginia Beach, Virginia, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at StretchLab?

Employer has not shared pay details for this role.

What employment applies to this position at StretchLab?

The employer has not provided this information. This may be discussed during the hiring process.

What is the process to apply for this position at StretchLab?

You can apply for this role at StretchLab either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.